Music video case studies

Question 1

Arctic Monkeys Industries

Answer 1

Rock Indie band release ‘IBYLGOTDF’ in 2005 and rode a new wave for digital downloads.
Distributed / Marketed through MySpace where users could like and connect.
Arctic Monkeys are self manufactured and did their own marketing.

Question 2

One Direction industries

Answer 2

One Direction started in 2010 after the group was founded by Simon Cowell on the X factor.
Later signed to Cowell’s record label ‘Syco’
The group are ‘manufactured’ as they were put together on a televised show.

Question 3

Arctic Monkeys Mise-en-scene

Answer 3

Video filmed in the style of the ‘Old Grey Whistle Test’, an influential BBC music programme in the 1980s.
Intertextuality reveals the band as ‘real’ and ‘authentic’ to new audiences.

Sense of nostalgia through this filming style creates the idea that music is the most important component in an old location by taking away the glitz and the glamour

Question 4

Arctic Monkeys - singers

Answer 4

Scruffy teenage associated clothes for teens to identify and familiarise with.
Diegetic sound with lyrics such as ‘dynamite’ creates a sense of rebellion.

Question 5

One direction music video

Answer 5

Video includes shots of fans, concert performances and behind the scenes footage of the band.
- Allows the audience to feel as if they’re part of the journey
Direct address seems as if the band are singing to individual members of the audience.