newspaper industry context Flashcards

1
Q

what is reach plcs literal uk reach

newspapers

A

130 million +

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2
Q

who else does reach plc own

newspapers

A
  • most regional news
  • daily star
  • daily express
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3
Q

who else does news uk own

newspapers

A
  • the sun
  • the sunday times
  • times radio
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4
Q

both newspaper companies are…

newspapers

A

horizontally integrated

brands work together to ensure they are usccesful by offering similiar content

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5
Q

what is syndicated content

newspapers

A

the ability to use similiar stories across multiple papers if they are suitable for demographic

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6
Q

with the increase of online news and citizen journalism…

newspapers

A

regional news has less reach and power.

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7
Q

why are newspapers interesteed in extending the reach

newspapers

A

established audience
want to engage more online now technology has develped.

profit and power - curran and seatos

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8
Q

newspapers

why was the times subscription useful to the brand

newspapers

A
  • stopped adspend on google
  • finds dedicated users that can feedback what they desire from the brand as prosumers
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9
Q

post pandemic more people respond to

newspapers

A

established companies like the times that offer real, factchecked news we can rely on.

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10
Q

less succesful companies like talksport are still worthwhile to commpanies because..

newspapers

A

they can absorb the profit loss and gain alternative readership.

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11
Q

theories for newspaper

newspapers

A
  • hesmondhalgh cultural industires
  • curran and seatons power and media (profit and power
  • gerbners cultivation thoery
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12
Q

horizontal intergation allows newsppaers to…

newspapers

A

swap stories across

if a times journalist discovers soft news, it will be run on the sun instead.

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13
Q

regional paperps benefit from …

newspapers

A

the scale of their parent corporations.

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