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WSET D3 w/edits > New Zealand copied to L4.3 WoW > Flashcards

New Zealand copied to L4.3 WoW Flashcards

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1
Q

The majority of New Zealand’s Syrah plantings are in which region?

What percentage?

A

Hawke’s Bay

75%

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2
Q

Where is Nelson wine region, what is it’s climate like and what’s made there?

A

North coast of South Island directly west of Marlborough

Cooler and wetter than Marlborough due to exposure to westerlies from Pacific Ocean.

Sauvignon Blanc, Pinot Noir and Pinot Gris

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3
Q

What is the highest quality sub region of Hawke’s Bay, what is the soil like and what does it have a high reputation for producing?

A

Gimblett Gravels

Well drained, heat absorbing gravel / shingle soils on the valley floor.

High reputation for producing black grapes; Merlot, Cab Sav made in a BDX style. Makes premium Syrah too.

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4
Q

Which giant French company currently owns and produces around 40% of New Zealand wines?

A

Pernod Ricard

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5
Q

Where is the NZ producer Mud House located?

What are 3 of their wines produced?

A

South Island

Waipara Riesling (Canterbury)

Central Otago Pinot Noir

Rapaura Sauvignon Blanc (Marlborough)

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6
Q

Which produces the most wine - North Island or South Island?

A

South Island

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7
Q

Who was the first producer to release a Marlborough Sauvignon Blanc under screw-cap?

A

Kim Crawford

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8
Q

What is New Zealand’s smallest region of production by volume?

A

Northland

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9
Q

What are the primary climate differences between New Zealand’s North and South Islands?

A

N. Island: warm, humid, maritime.

S. Island: cooler, more continental

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10
Q

What are 2 reasons that New Zealand’s wine industry was stagnant for the first half of the 20th century?

A

Temperance Movement and Prohibition

Strong Imports

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11
Q

New Zealand’s wine laws are most similar in structure to those of which of the following countries?

A

USA

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12
Q

Which French wine region is nearest to New Zealand in terms of total hectares under vine?

A

Burgundy

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13
Q

____ and ___ plantings are two of the fastest growing segments in the New Zealand wine industry.

A

Pinot Gris / Syrah

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14
Q

Where is Marlborough wine region, what is it’s climate like and what’s made there?

A

NE tip South Island

Wairau - Largest estuary, long sunny days. Side valleys giving aspects and altitudes.
Outstanding Pinot Noir
Sauvignon Blanc - Tropical Fruit

Awatere Valley - Drier, cooler and windier = leaner, more acidic wines.
Sauvignon Blanc - higher acidity and pronounced herbaceous character.
Chardonnay and Pinot Noir too for still and sparkling.
Still Pinot Noir - Med body, fine tannins, cherry and cranberry flavours

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15
Q

Hawke’s Bay’s many sub-regions can roughly be categorized into 4 larger groups:

A

Coastal Areas

River Valleys

Hillsides

Alluvial Plains

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16
Q

Working North to South what are the 6 main wine regions (and 1 sub-region) of North Island?

A

Northland

Auckland

Waikato / Bay of Plenty

Gisbourne

Hawke’s Bay

Wairarapa (contains Martinborough)

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17
Q

When were the first vine plantings made in New Zealand?

When and by whom was the first wine produced?

A

1819, by a Christian missionary on the North Island.

Late 1830’s by James Busby, who planted a small vineyard of Spanish and French varietals on the North Island.

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18
Q

Name the two sub regions of Marlborough and summarise the main differences between them

A

Wairau - Norther section. Largest estuary, long sunny days, side valleys give aspects and altitudes, wines have more tropical fruit flavors

Awatere Valley - Southern section. Drier, cooler, windier = leaner, more acidic wines.

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19
Q

Where is Gisborne wine region, what is it’s climate, and what is made there?

A

East coast of North Island

High temperatures and rainfall plus long sunshine hours

Over half of production is Chardonnay - Ripe tropical fruit

Pinot Gris / Viognier / Gewurztraminer / Muller-Thurgau also planted

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20
Q

Which is the fastest growing wine region in New Zealand?

A

Central Otago

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21
Q

What are the main black and white grapes of NZ?

A

Sauvignon Blanc: Most planted of ALL grapes.

Pinot Noir: second-most planted.

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22
Q

The _____ Strait is the body of water that separates the North Island from the South Island.

A

Cook

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23
Q

What is the name of New Zealand’s southernmost wine region?

A

Central Otago

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24
Q

What percentage of New Zealand wines are exported?

A

75%

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25
Q

Poverty Bay is a significant geographical feature in which region?

A

Gisborne

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26
Q

Describe a typical NZ Pinot Noir

A

Vibrant fruit, fine ripe tannins, soft texture, quite hi alc

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27
Q

What alcohol by volume percentage would you most likely encounter on a bottle of Pinot Noir from Central Otago?

A

14%

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28
Q

What is one potential hazard of grape growing in NZ. How is it, in part, naturally mitigated?

A

Rain can be a problem during ripening but most soils are free draining

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29
Q

Waiheke Island is a sub-region of which larger New Zealand GI?

A

Auckland

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30
Q

In which New Zealand GI is the sub-region of Bannockburn located?

A

Central Otago

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31
Q

What is New Zealand’s youngest official wine region?

A

Central Otago

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32
Q

What is the name of the initiative to promote the reduction of environmental impact in winemaking in New Zealand?

A

“Sustainable Winegrowing New Zealand”

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33
Q

Which global company now owns the famous Cloudy Bay?

A

LVMH (Louis Vuitton Moet Hennessy)

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34
Q

Where is Wairarapa, what’s the most important sub region there, what is it’s climate like, what is it most famous for making and what does it taste like?

A

Southern Tip of North Island

Martinborough

High Summer temps but wide diurnal range

Pinot Noir - med~full body and ripe with hints of dark plum and spice

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35
Q

Where is Central Otago wine region, what is it’s climate like and what is made there?

A

Inland in foothills of Southern New Zealand Alps, south of Canterbury.

Continental climate with RISK of frost damage in Spring and Autumn. Summers warm but large diurnal range. Very intense sunlight = Hi alc
Spread over a number of diff aspects, soils and altitudes

Mainly Pinot Noir, Full bodied, juicy and vibrant with concentrated ripe fruit flavours.
Pinot Gris, Riesling and Chardonnay too.

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36
Q

Working North to South name the 4 wine regions of NZ South Island

A

Nelson

Marlborough

Canterbury

Central Otago

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37
Q

What do NZ’s Southern Alps provide?

A

A rain shadow that protects Central Otago and Canterbury from weather systems coming from the Tasman Sea.

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38
Q

Why do aromatic white grapes thrive in NZ?

A

Because the cool nights retain the aromatic compounds in the grapes

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39
Q

Which is the largest wine growing area (volume and size) in New Zealand?

A

Marlborough

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40
Q

What is the 3 Key Factors For Success of NZ wine?

How do these factors affect the grapes?

A

Long sunshine hours,

Nights cooled by sea breezes

Long Autumnal ripening period

High sugar, High flavour ripeness and retained acidity

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41
Q

3 examples of Central Otago Pinot Noir producers:

A

Rippon

Felton Road.

Mt. Difficulty

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42
Q

Which country imports the most New Zealand wine?

A

USA

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43
Q

Which grape variety is grown the most in New Zealand?

A

Sauvignon Blanc

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44
Q

How would you describe a typical NZ Chardonnay?

A

Concentrated citrus and tropical fruits with subtle toast and sweet spice from new French oak

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45
Q

What are the top 4 black grapes in NZ?

A

Pinot Noir

Merlot

Cabernet Sauvignon

Syrah

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46
Q

List the 5 most popular white grapes in NZ

A

Sauvignon Blanc

Chardonnay

Rielsing

Gewurztraminer

Pinot Gris

47
Q

What is “Albany Surprise”?

A

A hybrid, phylloxera-resistant table grape that was extremely popular in New Zealand until the 1960’s. Prolific variety known for its large, black berries, sweet taste and tough skin.

48
Q

How does the climate vary from the North Island to the South Island in New Zealand?

A

The North Island is warmer and experiences more rainfall

49
Q

Enrichment, acidification, and chaptalization are all permitted winemaking practices in New Zealand.

True / False?

A

True

50
Q

Which region on New Zealand’s North Island has the most hectares of vines planted?

A

Hawke’s Bay

51
Q

Approximately how many wineries are there in New Zealand?

A

700

52
Q

What are 3 soil types found in Hawke’s Bay, NZ?

What is the main soil type in the sub-region of Gimblett Gravels?

A

Greywacke gravel / heavy silt / sandy loam

Deep shingle soils

53
Q

Which wine growing region of New Zealand produces the most Merlot?

A

Hawkes Bay

54
Q

New Zealand producer Villa Maria produces wine in which 3 regions?

One of the first adopters of ____

What 3 other brands do they own?

A

Marlborough / Hawke’s Bay / Auckland

Screwcaps (100% screwcap since 2001)

Te Awa / Esk Valley / Vidal

55
Q

Which region of New Zealand’s North Island has the driest climate?

A

Hawke’s Bay

56
Q

Which island are the following regions found on?

  • Marlborough
  • Martinborough
  • Central Otago
  • Hawke’s Bay
  • Gisbourne
  • Canterbury
  • Aukland
  • Wairarapa
A

Marlborough: South

Martinborough: North

Central Otago: South

Hawke’s Bay: North

Gisbourne: North

Canterbury: South

Aukland: North

Wairarapa: North

57
Q

Christchurch is a major city within which NZ region?

A

Canterbury

58
Q

Where is Auckland wine region, what is it’s climate, what is a risk of it’s climate and what is made there?

A

Almost the most northern part of North Island

Warm, wettest part of NZ with a RISK of Fungal diseases

Chardonnay, Merlot and Syrah (with special attention to Cabernet / Merlot blends)

59
Q

In which month is Marlborough Sauvignon Blanc typically harvested?

A

April

60
Q

Which 2 regions in NZ have developed the highest reputations for Pinot Noir?

A

Martinborough

Central Otago

61
Q

In the year 2000 New Zealand produced fewer than 7 million cases of wine - what had this expanded to by 2015?

A

30 million cases

62
Q

What proportion of the world’s wine crop does New Zealand currently produce?

A

1.5% and growing

63
Q

How would you descripe a typical NZ Sauvignon Blanc?

How would you expect it to be fermented?

A

Piercing and pungent; highly intense aromas of passion fruit, jalapeño, ripe grapefruit, and grass.

High acidity.

Fermented in temperature controlled inert vessels

64
Q

What grape is the region of Gisborne known for?

A

Chardonnay

65
Q

In reference to wine consumption in Australia and New Zealand, what was the “Six-o-Clock Swill” rule?

A

Part of the Temperance movement in the first half of the 20th Century, this was a mandatory early closing time for bars and pubs imposed during WW1, lasting till 1967.

66
Q

What are 3 highly regarded sub-regions of Auckland GI?

A

Kumeu,

Waiheke Island

Matakana

67
Q

Which region is New Zealand’s largest producer of red wines by volume?

A

Hawke’s Bay

68
Q

Waiheke Island, a subregion of Auckland, is primarily known for its:

A

Bordeaux Blends

69
Q

Working North to South name the 4 wine regions of NZ South Island

A

Nelson

Marlborough

Canterbury

Central Otago

70
Q

What is the general climate of New Zealand?

A

Influence of Pacific Ocean = Maritime climate

71
Q

Name the two subregions of Canterbury and briefly summarise the differences between them.

A

West of Christchurch - Plains, cooled by Pacific Ocean

Waipara Valley - Warmed by NW winds, and less exposed to Ocean influence

72
Q

What is the name of the wine region situated to the west of Marlborough?

A

Nelson

73
Q

Whare is Hawke’s Bay wine region, what is it’s climate like and what’s made there?

A

East coast of North sland, immediately south of Gisbourne.

The warmest main growing area with longest sunshine hours. Has diverse soils, aspects and altitudes

Black grapes esp. Merlot, Cab Sav made in BDX styles and Syrah too

74
Q

Besides Gimblett Gravels, what is another superior sub-region of Hawke’s Bay?

A

Bridge Pa

Sandy clay loam soils limiting need for irrigation

75
Q

Actor Sam Neill produces top Pinot Noir in Central Otago. What is the winery’s name?

A

Two Paddocks

76
Q

In which New Zealand GI is the city of Wellington located?

A

Wairarapa

77
Q

The majority of Canterbury’s vineyards are in what major subregion?

A

Waipara Valley, north of Christchurch

78
Q

What is the most planted grape in Hawke’s Bay?

A

Merlot

79
Q

Where is Canterbury wine region, what are it’s two sub regions, what is the climate like in each and what’s made there?

A

East coast of South Island immediately south of Marlborough.

The plain to west of Christchurch - Exposed to cooling from Pacific with slight warming from NW winds.
Sauvignon Blanc and Pinot Noir

Larger one, Waipara Valley, to the north - Less exposed to Pacific due to range of hills and more exposed to warm NW winds.
Sauvignon Blanc and Pinot Noir plus hi quality Riesling

80
Q

Vine training is key in New Zealand given the marginal climate in places, what systems are generally used?

A
  • Vine training:
    • trellised using VSP with 2 canes
    • Large volume producers use complex canopy techniques like: 4 cane systems like Scott Henry
    • tend to train vines so height of fruiting zone is high and easier to hand pick
    • vines don’t need the reflected heat from the ground to ripen the fruit
    • low density plantings – only 2,000 to 2,500 vines/Ha.
    • High yields can be an issue in cooler years
81
Q

Hazards to viticulture in New Zealand?

A
  • Hazards to viticulture
    • rainfall high, humidity, fungal diseases a problem esp in warmer N Island.
    • Birds cause substantial damage - not only eating but damaging bunches & fungal infection as a result
    • producer put nets to protect fruit, install bird scarers, noise, shooters - increasing costs
    • sunburn of fruit
      • major concern because it can introduce unpleasant phenolics into the wine, particularly white wines
      • cause is due to high UV levels so leaf positioning critical to provide protection
    • unsettled weather such as tropical cyclones can cause issues
    • spring frosts – but more in places like central Otago where the continental environment is quite extreme
    • phylloxera - >94% of vines are grafted
82
Q

NZ Sustainable winegrowing initiative?

A

NZ Sustainable Winegrowing initiative with members committed to reduce the use of chemicals, energy, water & packaging and recycle.

83
Q

Name two techniques for Pinot Noir (and Syrah for one of them) in the winemaking process

A
  • For Pinot Noir and Syrah – some experimentation with whole bunch to give herbal or floral notes
  • Cold maceration before fermentation – commonplace, particularly for Pinot Noir, to extract more colour and aromas
84
Q

Maturation of premium examples is generally ?

A
  • Premium examples
    • tend to be matured in French oak barriques; esp. for Cab Sav & Merlot based wines
    • whereas larger oak vessels for Pinot Noir – less obvious oak so not to obscure the delicate fruit profile of Pinot Noir
85
Q

New Zealand has a wine law to protect regional names - describe it?

A
  • 2017 - The Geographical Indications Act came into force.
    • registers regional place names for wines to ensure names are protected overseas.
    • 18 names registered as of July 2017
    • act allows for overseas GI’s to be registered in NZ- allowing them protection in NZ (Prosecco, etc)
86
Q

2018 Appellation Marlborough Wine - what is covered by this?

A
  • 2018 - Appellation Marlborough Wine
    • Aim with protecting regions reputation as volumes grow.
    • Currently applicable to Sav Blanc – wines must be made from grapes grown in Marlborough; maximum yields; certified sustainable; bottled in NZ.
87
Q

50% of what varietal makes up Gisborne’s vineyards - what is it and what styles does it make?

A
  • Chardonnay
    • Inexpensive examples in simple, fruity, unoaked styles
    • to Premium ,outstanding, full bodied, barrel-fermented styles with ripe stone, creamy flavours - medium to medium (+) acidity
88
Q

The dominant varietal of Merlot - and it made in two styles - what are they?

A

Merlot

  • dominant variety with range of styles:
  • Inexpensive, fruity Merlot w/o oak
  • Premium, outstanding made with cab sav & cab franc more concentrated, French oak barrels for 12-18 months
89
Q

75% of NZ’s Syrah vineyards are where?

and what do the wines taste like and how are they matured?

A

Syrah

  • home to 75% of Syrah planting in NZ!
  • quantity is tiny – only 350 ha
  • ripe blackberry aromas; black pepper spice/floral character
  • medium to medium(+) body, Medium to Medium (+) Acidity, matured in French oak
  • Some new barrels 12-18 mths.
  • Finest are outstanding quality & premium priced
90
Q

3 sub regions of Wairarapa?

What do all 3 produce?

A
  • 3 sub regions: ‘Wellington Wine country’
    • Masterson
    • Gladstone
    • Martinborough
  • They are produce intensely flavoured, elegant Pinot Noir and not too overly herbaceous Sauvignon Blanc
91
Q

Machine harvesting is thought to have a positive effect on Marlborough Sauvignon Blanc - what is it thought to do?

A
  • machine harvesting:
    • common due to flat landscapes
    • research has shown machine harvesting promotes flavor precursors that generate passion fruit & bell pepper aromas typical of Marlborough Sav Blancs;
    • 5-10 times higher than hand harvested wines due to short maceration period on skins!
92
Q

The climate of Wairarapa?

A
  • Climate
    • Cool maritime climate
    • Summer warm; Diurnal range large, which slows ripening, helps retain acidity
    • low yields caused by strong winds coming from Cook strait during flowering & fruit set
93
Q

What is different about Pinot Noir grapes from Wairarapa?

A
  • Pinot Noir grapes tend to be small and thick skinned, so PN has higher levels of fine grained tannins
94
Q

Pinot Noir wines from Wairarapa?

A
  • Wines tend to have:
    • Medium (+) Acidity
    • red cherry, black plum often with spicy notes
    • intense concentration of fruit and medium to medium (+) tannins
    • Many matured in French oak for 12-18 mths
  • range of clones
95
Q

What proportion is Marlborough of New Zealand’s total vineyard area?

A

2/3rds of ALL New Zealand plantings!

96
Q

the climate of Marlborough

A
  • Climate
    • High sunshine hours - 2410 sunshine hours
    • cool climate, moderately warm summers, mild winters
    • protected from much rain by surrounding mountain ranges
    • annual precipitation 650mm
    • free draining Alluvial soils so irrigation important
    • underground aquifers providing water
    • High level of sunshine, relatively dry growing season, allows grapes to be kept on the vines well into Autumn, leads to intense flavor
97
Q

The main valley of Marlborough is the Wairau valley - describe it, the climate, and the varieties

A

Wairau:

  • from western most edges of Marlborough along the Wairau river to the mouth of Cloudy bay at the eastern end
  • western inland section has less moderating influence from the ocean hence warmer days & cooler nights (greater diurnal range) - thus greater risk of frost
  • Wairau valley is former riverbed; a combination of Gravel, silt, sand, loam & clay that vary in composition
  • soils more fertile & water table higher nearer the coast thus higher yields here
  • These free draining soils require irrigation but provide warmth needed to extend growing season; allows for intense aromas
  • Sav Blanc most planted grape
    • From passionfruit notes to grassy herbaceous notes

Pinot Noir, Chardonnay and Pinot Gris are widely planted

98
Q

The Awatere Valley in Marlborough, where is it, climate, varietals?

A

Awatere:

  • South of Wairau – over the Wither Hills is the Awatere valley
  • cooler, windier due to proximity to coast & higher elevation
  • harvest later than rest of Marlborough
  • Sav Blanc
    • more herbaceous & less tropical;
    • very high levels of Acidity due to cooler temps
  • Pinot Noir
    • windy weather so PN berries are smaller with thicker skins leading to more deeply coloured wines than Wairau
99
Q

Marlborough Sauvignon Blanc - describe the style, the winemaking

A

Sauvignon Blanc:

  • over 70% of all planting are SB
  • Typical style is:
    • dry with high Acidity, intensely aromatic (cat pee) with a mixture of herbaceous, floral, tropical fruit aromas, esp. passionfruit, gooseberry
    • good to very good quality with prices inexpensive to mid-priced (some premium examples)
  • Blending
    • producers blend from the diff sub regions to obtain desired aromas
    • also necessary to blend across sub regions to get the large volumes required
  • Winemaking
  • High volume producers style is generally produced using cool ferment temps
  • cultured yeasts, prevent MLF with no oak in maturation
  • producers experimenting with ambient yeasts ;partial barrel ferment; lees stirring to create complex ,textured examples; can be very good to outstanding & premium priced
  • some focusing more on site specific expression rather than blending across region
100
Q

Climate of Nelson?

A
  • Climate
    • its westerly location means it is not quite protected from cool, wet wind from the west
    • 970mm rain/year
    • 2405 of sunshine hours – similar to Marlborough
    • cool maritime climate
    • proximity to coast means experiencing cool sea breezes during day & relatively warm at night
101
Q

The two sub regions of Nelson are?

describe each one.

A

Moutere Hills

  • North west of the town of Nelson
  • Soils are clay based gravel soils with sandy loam top soils on undulating terrain
  • vineyards located 50-150 m – so altitude not a significant factor
  • soils are low in nutrients - ability to retain water so many dry farm as a result
  • wines tend to be fuller bodies; more concentrated than those of Waimea plains
  • source of highest quality wines

Waimea plains

  • low lying former riverbed of alluvial soils with fine silt & clay loams of moderate fertility (Waimea means “River Garden’)
  • High rainfall, very free draining soils so irrigation necessary
  • wines are lighter in body with fresh fruit characteristics
102
Q

Canterbury is a large region but is broken into two principal sub regions - name them and their sub regions

A
  • can be broken into 2 principal sub regions
    • North Canterbury
      • 90% of region’s vineyard located in the north of Canterbury
      • includes smaller sub regions of Waipara Valley & Waikari
    • Canterbury Plain
      • small no of vineyards around town of Christchurch & on Banks Peninsula
103
Q

The two sub regions of North Canterbury are acclaimed for their wines, particularly Pinot Noir, describe the growing environment of both sub regions.

A
  • Waipara Valley (sub region)
    • slightly warmer than rest of the region
    • to the north of Christchurch
    • Teviotdale Hills protect it from cold easterly winds
    • Wines made from
      • flat valley floor on Gravelly sandy loam - lighter bodied, less intense than
      • Vineyards:
        • North & North-West facing slopes
        • on clay loams with differing proportions of limestone
  • Waikari (sub region)
    • In the hills inland from Waipara valley
    • Clay limestone soils
104
Q

Pinot Noir from Waipara Valley - describe it.

A
  • Pinot Noir
    • from delicate red berried to full bodies, dark fruited examples
    • Both examples have high Acidity
    • Very good to Outstanding quality
    • Dry summers, cool nights enable fruit to ripen fuller slowly with pronounced fruit expression
105
Q

What is the latitude of Central Otago?

A

46 degrees south

106
Q

The climate of Central Otago is ?

A
  • Climate
    • Only region in NZ with a semi continental climate
    • Protected by several mountain ranges from rain bearing westerly winds
    • very dry, only 360 mm rainfall
    • Summers warm & Dry
    • Southerly latitude means daylight hours long; paired with high UV levels, grapes have no problem ripening
107
Q

Bannockburn is a sub region of Central Otago - describe its growing environment and what does this environment produce in the wines?

A
  • Bannockburn
    • East of Gibbston & slightly lower in elevation
    • vineyards planted on the southern bank of Kawarau river as it meets the Cromwell valley
    • most intensively planted sub region
    • Diverse range of soils
    • One of the warmest & driest parts of Central Otago
    • Ripe & concentrated wine styles
    • Felton Road Wines, Mt Difficulty Wines
108
Q

The Pinot Noir of Central Otago is highly rated, what proportion is it of the plantings, what are the wines like and what contributes to these qualities?

A
  • Pinot Noir:
    • Dominates-70 % of the regions plantings
    • ¼ of NZ’s plantings
    • Wines
      • very good to outstanding quality
      • almost always premium or super premium price
      • high UV levels, warm summers & cold nights leads to deeply coloured
      • relatively full bodied
      • good level of Acidity; ripe tannins; intense plum & Black cherry notes
      • Ageing in Oak barrels adds to complexity

some experimenting with whole cluster ferments

109
Q

Northern Otago - the one key sub region?

A
  • Waitaki Valley
  • same latitude as Central Otago’s most northerly sub-region Wanaka
  • east of Southern Alps, Waitaki river flows East to the cool southern pacific ocean
110
Q

New Zealand’s largest export markets?

A
  • Largest markets by litres:
    • USA 29%
    • UK 29%
    • Australia 22%
    • Canada 5%
111
Q

give some key statistics about New Zealand wine production and exports

A
  • Some statistics
    • NZ produces 1% of worlds wine in volume
    • But 7th largest exporter in value & 10th in Volume
    • 400 % increase in production from 2000-2018
    • bulk shipping represents 1/3 of exports- representing trends in market bottling
112
Q

What percentage is Sauvignon Blanc of New Zealand’s wine exports?

A

86%

113
Q

what has New Zealand been able to develop in terms of reputation and positioning for its wines around the world and what image does it market?

A
  • Reputation/Marketing
    • has developed reputation for high quality wines
    • global reputation for clean, environmentally friendly credentials
    • 98% of producers participating in Sustainable Wine New Zealand ( SWNZ)
    • Gives NZ an edge in markets where consumers are conscious of carbon foot print of consumed wines
    • 10% vineyards certified organic
    • Wine labels focus on the natural beauty of the country, reinforcing high quality, and eco-friendly image
114
Q

New Zealand Wine - the govt administered marketing body - what does it do?

A
  • New Zealand Wine
    • coordinates marketing
    • marketing campaigns focus on bringing influencers to the country immersing them in culture, landscape & wine
    • Current focus on international sommeliers & Americas cup with promotional partner Air New Zealand

WSET D3 w/edits (33 decks)

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