new technology Flashcards
Clicks and Bricks
Clicks and bricks is a marketing term, which means that businesses need to have a web presence (clicks), plus a physical presence on the
high street or in shopping centres (bricks).
Social Media
Viral advertising is another form of social media advertising, with funny or stylish ads being sent from person to person. This form of
marketing is of growing importance as fewer young people consume traditional media (TV and newspapers) and instead consume
entertainment and information online.
M-Commerce
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices. Through mobile technology it is now possible to reach your customer 24 hours a day. M-commerce does not just mean buying; it is about providing your customers with product information, promotions and all other aspects of the marketing mix. Consumers use m-commerce to compare prices online, take photos for future reference and research their potential purchases online.
Pricing and the Internet
A comparison of prices has become a great deal easier for customers. Using the web, individuals can carry out their own research or use comparison sites, such as Money Supermarket, to find the best deal across a huge range of products. This access to pricing information has had an impact on prices charged by businesses. It has been argued by economists that the increase in internet shopping has had a direct impact on lowering inflation rates.
E-tailing
Online shopping (sometimes known as e-tailing, from ‘electronic retail’ or e-shopping) is a form of electronic commerce that allows
consumers to directly buy goods or services from a seller over the internet.
