decisions about marketing

Question 1

Global Marketing

Answer 1

A strategy that involves promoting products or services to a global audience.

Question 2

Global Marketing ADS

Answer 2

*larger potential market
*earn greater profits
*spreads the risk
*economies of scale

Question 3

Global Marketing DIS ADS

Answer 3

*higher risks
*government stances and policies
*cultural differences
*products may need to be adapted

Question 4

Industrial Marketing

Answer 4

Offering the right product at the right price at the right place and at the time to sell profitably to business customers. B to B. Selling goods and services that are not directly aimed at consumers. It may sell finished goods, raw materials, components or services.

Question 5

Market Budget

Answer 5

It sets out targets for the marketing
department. For example: how much money is available to
be spent, targets for sales, targets for market share etc.