new product development a team approach Flashcards
what are the challenges
1- to create the product that the market demands
2- to produce it at competitive cost
3- to attain the best high quality
4- to deliver it on time
5-to achieve i the increasing competitive international market place
the product development offer the opportunity to determine what
to determine :
the product cost
product quality
the ability to serve customers
what is the product development and the design impact
how the product will be made
what materials will be needed
and what machines and process will be used
how i manage the quality
designing the product to achieve high quality
designing the production processes to achieve the design
make training program
customer service may be competitive advantage true or false
true
what is the analysis phase
is separating a whole into its parts to determine the nature proportion and function and relationship
what is the synthesis
is putting the parts or elements together to form as whole
ideas gathered in the marketing investigation are solidified in the engineering phase
true or false
true
what are the departments that make prototype
engineering and operations
what is the prototype
are models of the product
what is going in development and testing stage
a proposal for full scale production is prepared
what is the role of the marketing
measuring the consumer needs
estimating competitive pressures
measuring the external environment
understanding the life of the product
what is the market research report
describes the features that consumers prefer and provide an estimate of the price difference consumers are willing to pay for each feature