New Media in contemporary society

Question 1

What is cultural convergence?

Answer 1

• The way new media users engage with a range of media content that is delivered in a variety of ways
• Also the way they seek out, share and make connections between this content and make sense of it

Question 2

What did Livingstone and Bovill (1999) say?

Answer 2

• Converging of of screen technologies, meant blurring of boundaries between traditionally distinct activities.
• These activities are researching/gaining information, education, working, and playing games and other forms of entertainment.
• This is because people are constantly switching between these activities, or combining them at the same time.

Question 3

What does Jenkins (2008) say?

Answer 3

• Process of technological convergence, has led to much more cultural convergence.
• Where consumers are encouraged to seek out and share new information and make connections between dispersed contents from a range of media.
• With new technology it makes it much more easy than it was in the past.

Question 4

What is participatory culture?

Answer 4

• Where public do not act as consumers only, but also as contributors or producers of media content.
• Been described as Web 2.0

Question 5

What does Blank (2011) say?

Answer 5

• 91 per cent of of those with higher education had used the internet
• compared to 34 per cent which have no formal qualifications.

Question 6

What does Helsper ( 2011) say?

Answer 6

Healthy young well-educated people with broadbands higher internets usage frequency
- Whereas those with health problems, the elderly, and without education qualifications , and low income manual workers were left behind.