New Media and Technology Theorists

Question 1

David Gauntlett

Answer 1

• Opposes media censorship, also sees youth as literate and not vulnerable.
• The prosumer creates a world of independent media producers

Question 2

Henry Jenkins

Answer 2

Disputes a dominant reading that internet communication has reduced social skills - audiences develop more skills through web 2.0 and active participation.

Question 3

Richard Berger

Answer 3

Ofcom will subsume the BBFC - they are active and engaged in multiple communications, they become one, large regulatory body.

Question 4

Andrew Keen

Answer 4

• The prosumer creates a world of ‘amateurs’
• Provides an alternative argument to Gauntlett suggesting independent projects create a world of amateurs where the quality of the media production is undermined by the prosumer

Question 5

Daniel Chandler

Answer 5

New media has increasingly led to the questioning of boundaries and conventions of genre

Question 6

Michael Wesch

Answer 6

YouTube as a cultural phenomenon - being taken for granted. The value of YouTube is acknowledged with the availability and easy access

Question 7

Charlie Brooker

Answer 7

Blurred boundaries, representation of ‘the real’. Many texts on a number of different platforms makes audiences question what is real and what is not

Question 8

Dan Gillmor

Answer 8

Makes key points about the relationship between technology and ‘we media’

Question 9

Stuart Price

Answer 9

Critical of global media and ownership

Question 10

Noam Chomsky

Answer 10

Marxist readings on media ownership

Question 11

Nick Lacey

Answer 11

On synergy and convergence being crucial to modern media

Question 12

Chris Anderson

Answer 12

Suggests there is profit in selling ‘small volumes of hard to find things’ - this can be reached through web 2.0.

Question 13

David Buckingham

Answer 13

Interested in the use of technology in everyday life, access to this technology and the consequences for individuals and social groups

Question 14

Martin Barker

Answer 14

Explores the notion and that online digital media and its effects with the new moral panic

Question 15

Clay Shirky

Answer 15

Theories work well in conjunction to Chris Anderson - argues that all forms of media are migrating online - this can include crowd-sourcing and online collaboration

Question 16

Baudrillard

Answer 16

Links postmodernism with globalisation - reality has been replaced by hyper-reality

Question 17

Del Sol Poole

Answer 17

Suggests new media will facilitate a positive media world - Utopian perspective

Question 18

Habermas

Answer 18

Argues that media texts should provide a space for citizens to debate and criticise government actions and form public opinion - new media has created a dumbing down of culture