Media Theories

Question 1

Todrov

Answer 1

Equilibrium/Disequilibrium

Question 2

Barthes

Answer 2

Action/Enigma Codes

Question 3

Propps

Answer 3

Character Theory

Question 4

Levi-Strauss

Answer 4

Binary Oppostions

Question 5

Gauntlett

Answer 5

Pick and Mix theory - audiences are more active and literate and can choose what news to access

Question 6

Maslows Hierarchy of Needs

Answer 6

Pyramid of human essentials, and things in which humans need in a ranking order

Question 7

Blumler and Katz

Answer 7

Audiences access a text for the following reasons:

• To be entertained
• To be educated and informed
• For social interaction
• For escapism
• Identify with characters

Question 8

Stuart Hall

Answer 8

Readings - preferred, oppostional and negotiated

Question 9

Richard Dyer

Answer 9

Utopian Solutions

Question 10

Andrew Keen

Answer 10

Prosumers create a world of ameteurs

Question 11

Nick Lacey

Answer 11

Synergy and convergence are critical in todays media

Question 12

Brulliard

Answer 12

Hyper Reality

Question 13

Habermas

Answer 13

The comments section allows audience to debate and critice government actions

Question 14

Noam Chomsky

Answer 14

Marxist readings on ownership

Question 15

Stuart Price

Answer 15

Critical of global media and ownership

Question 16

Henry Jenkins

Answer 16

Users develop more skills through active participation

Question 17

Gultung and Ruge

Answer 17

Story selection theory, choosing which stories are the most important and then putting them on the front cover accordingly