New Media: Flashcards
What is social media?
digital media such as social media and the internet
Features of new media
digitality -ability to use computers, not the phyiscal item
interactivity - engage with it, participatory culture - able to change programmes etc
hypertextuality - we can search, interact and customise media doe our own use, able to pause/ record
dispersal - spread out across many peoples control - citizen journalism
virtuality -can create an imaginary identity, not real
+ allows diversity and more opinions
-bias and distorts view, algorithm
who uses new media?
in 2014 84% had access to the internet, Helsper suggested it is the young, healthy and well educated people with higher incomes who were more likely to be frequent internet users, social class = more likely to be used by middle class, digital underclass - can access skill and lack confidence, lockdown,,, age - younger age group feels more confident in using new media, ofcom found that young people have greater access and confidence as media users. boyle = younger people grew up with the label as they have grew up with it i.e. youtube kids ,,, gender differences = females are more likely to read kindles, make calls and develop social skills, boys are more likely to play games, relax , have positive attitudes.,,, location = greater divide between HIC and LIC, HIC use new media more, digital underclass.
how does new media affect old media?
decline in traditional media i.e. newspapers, needed to intergrate i.e. the sun has a tiktok account, made media more accesible. Bivens - changes to new media has impact traditional media - shifts on traditional news flow cycles - how quickly they need to be produced , research then publish, create citizen journalism, needs to be quicker, heightened accountability - responsible, evolving news values - gossip infotainment etc. churnalism.
what is the cultural optimist view on new media?
allows more choice and greater democracy - emphasise the positivity of creating a global popular culture. More informed consumers and wider choice - more than 4 channels, pick your seat when watching, see others views, wider market. greater democracy - ability to find and research things easier,voice opinion through citizen journalism. More access- freedom of infomation act- access to any infomation, world becomes a global village, more interconnected i.e. pens pals across world, tiktok - travel videos, social life and interaction enhanced , can chat online etc
what is the cultural pessimist view of new media?
problem s with validity - doesnt show real life i.e. kardashians life, overload infomation as a distraction, cultural and media imperialism - owned by four media corps, make a profit by selling advertisement i.e. facebook,, threat to democracy, reinforce elite power, easier to manipulate audience. Limited consumer choice = creates a narrow homogenous popular culture, transmits dominant ideology, distracts people from bigger picture, surveillance = leads to increased state of surveillance, undermines relationships
