new media Flashcards
When was the voice founded?
1982
Who founded the voice?
Val McCalla
who owns The Voice?
GV media group limited
Who financially supported the paper and why was it significant?
Barclays bank
showed bank’s desire to support black causes
when did The Voice make the switch from weekly to monthly?
2019
what was The Voice’s original target market?
a new generation of black British people
what are criticisms of The Voice as made by New Nation?
- not a diverse audience for advertisers
- unprofessional/sloppy layout
- does not cater to the wants of its audience
(Since claims, The Voice is under new management)
when was the Cyber Safety Act passed and what does it entail?
- 2023
- protect users from illegal content eg. child sexual abuse, terrorism, animal cruelty, etc
What year was Taylor Swift named person of the year by time magazine?
2023
What is the age range of Taylor Swift fans?
10 - 60
In what way is Taylor Swift shifting power dynamics in the music industry?
- Swift now owns her own music (previously owned by producer Scooter Brown)
- makes her own social media posts
- in control of own ‘star persona’
what is the difference between reel and real persona?
reel - seen on stage (made up)
real - who the artist really is
Define ‘woke-washing’
appropriation of ethical and progressive values without commitment to cause
Define cultural convergence
media becomes migratory across platforms as people are able to interact with it (comments)
Define technological convergence
previously unrelated technologies coming together, often on a single device
Clay Shirkey - end of audience theory
audiences are no longer passive but are instead interactive with media, becoming prosumers in an age of ‘mass amateurism’
The Voice example articles
1) “Rev Jide Macaulay” (exploitation of LGBTQ people) - the church exploiting queer people to keep secret with cash
2) “More than just Hair” (afro hair deserves legal protection) - politically active black women, Mel B as spokesperson
Henry Jenkins - convergence
- uprising of participatory culture
- audience holds the power and are able to question texts
- stories are reclaimed by fand who extend them on other forums
Taylor Swift “Times Person of the Year” cover
- red lipstick and structured bodice = powerful
- eye contact = connection to audience
- strong female role model
Taylor Swift “TTPD” home page
- black and white colour scheme = sad
- image focused on body, face not in frame = sexualised?
- arms arround body = holding herself together
