magazines

Question 1

when was Gentlewoman launched?

Answer 1

2010

Question 2

what is Gentlewoman’s USP?

Answer 2

the magazine promotes an elite sense of community and focuses on print in an age of digitisation (alternate gloss and matte pages)

Question 3

who publishes Gentlewoman?

Answer 3

Gert Jonkers and Jop Van Bennekom (independent Dutch publishers)

Question 4

Who regulates Gentlewoman?

Answer 4

IPSO

(international press stansards organisation)

Question 5

What is the tone of the Gentlewoman “Ramla Ali” article?

Answer 5

transcript of interview so uses Ali’s words. Boxer talks casually, making jokes to seem approachable overall inspirational message

Question 6

How is the photo of Stella McCartney (CBE) unconventional in gentlewoman?

Answer 6

• shot from quite far away
• tilted frame
• unconventional surroundings (more realistic)

Question 7

How is the photo of Scarlett Johansson hyper real in Gentlewoman?

Answer 7

the cover shows an exaggerated image of the actor with bold makeup and flawless skin this is not representative of the person all of the time

Question 8

Define hyper reality

Answer 8

when simulacra (fake versions of reality) become more preferable and less distinguishable from reality

Question 9

How are the images on the gentlewoman article on rewilding unconventional?

Answer 9

• framing focuses on nature not person
• minimal impact of person in photo (Isabella Tree) blends in with background due to colour/patten of clothes

Question 10

How often is GQ published?

Answer 10

published monthly although title (gentlemen’s quarterly) suggests otherwise

Question 11

when was GQ founded?

Answer 11

1931

Question 12

Who publishes GQ?

Answer 12

Conde Nast (accent on ‘e’ I don’t know how to do that), a conglomerate also owning vouge

Question 13

What are the pros and cons of an international conglomerate? (2 for each)

Answer 13

Pro
- minimizes risks as other ventures produce a profit if one flops
- brand recognition

Cons
- can not be experimental or alternative as audience is so broad
- regulators are more attentive

Question 14

how is the GQ cover an example of Steve Neale’s theory?

Answer 14

repetition and difference
- well known celeb to draw in reader, alternatively styled (90s/2000s punk) to intrigue
- typography conveys conventional content but styled in a ‘grunge’ way

Question 15

What is different about GQ’s article on Jonathan Bailey compared with other men’s magazines?

Answer 15

• images all anchored with clothing brands and prices (typical of Conde Nast)
• focus on career over image (opposed to men’s health)

Question 16

Define post modernism

Answer 16

combining high and low culture

Question 17

What is ‘culture capitol’

Answer 17

an attitude or ‘habitus’ toward a media product that allows a person into a social group. Often separates social classes

Question 18

what is the demographic of GQ?

Answer 18

• A, B, C1
• men
• median age = 38

Question 19

what is the demographic of Gentlewoman?

Answer 19

• A, B, C1
• women
• median age = 32

Question 20

What is GQ’s representation of women?

Answer 20

varied:
woman of the year issues show largely unclothed female celebs to sexualise them for male attention
other issues represent women positively, celebrating achievements and showing a range of sexualities and skin tones