New Markets Final Flashcards
1
Q
Define Indirect Export
A
An intermediary managing phases of international operations and resells to other companies
2
Q
Define Corporation Agreement
A
Company shares risks, responsibilities, and benefits with partners
3
Q
Define Implementation
A
Creates a permanent establishment in market offering best business prospects
4
Q
How do you pursue indirect export?
A
- Exporter
- Trading Company
- E-Commerce Marketplace
5
Q
What are the elements of Corporation Agreements?
A
- Time Limit
- Common Characteristics
- Complimentary Agreement
- Specific Objectives
- Greater Integration Chances
6
Q
What are the types of Corporation Agreements?
A
- Piggy Back (uses distribution channels)
- Consortiums (group manages op in fm)
- Franchises
- Joint Venture
- Licenses
7
Q
How do you pursue Implementation?
A
- Delegation
- Commercial Subsidiary
- Product Subs
8
Q
What should you consider before pursuing implementation?
A
- External Factors (Risk, Market Spec, Comp, Barriers)
2. Internal Factors (Resources, Goals, Prod spec, Knowledge)