New and digital media theories

Question 1

Global village Marshal McLuhan

Answer 1

BBC invasion of Sir Cliff Richards home. Footage of BBC looking into his private property was shown on BBC international news. He said it caused him “Profound and long- lasting damage”

Question 2

Clay shirky ‘end of audience’ everyone is a producer

Answer 2

BBC weathers ‘Weather Watcher’ users can share their photos and reports with weather watchers across the country. ‘create a report in seconds, who knows it might even end up on TV. User generated content

Question 3

A products commercial success is extended overtime by it online availability. BBC iPlayer. With most Tv shows being kept on the Iplayer for 30 days after initial showing

Answer 3

Long tail theory Chris Anderson.

Question 4

Gatlung and Ruge “News Values”

Answer 4

determine what is shown in the news. Due to BBC news online platform these rules are relaxed as more can be published whereas before NDM This would not have made news in traditional media such as newspapers. for example, local news. For example news about local sports team e.g “Worcester Warriors: Max stelling and Ben Howard to leave sixways”

Question 5

YouTube

Answer 5

300 hours of video are uploaded to youtube every minute

almost 5 billion videos are watched on youtube every single day

Question 6

Tim Berners Lee

Answer 6

Inventor of world wide web