KeY Terms Flashcards
Hegemony
The dominance of the ruling class over the working classes
Marginalisation
when a group of people are made to seem less important than another
Cultural Homogenisation
the process by which culture becomes less unique and becomes more like other cultures
Verisimilitude
the “realness” of something, how truthful it is
Iconography
images that “mean” something or represent something. Eg films show British cultural as black cabs red buses etc
dominant ideology
The commonly held belief within a society about something
mediation
an exchange of ideas between the film makers and the audiences
selective construction
a representation that has been chosen specifically to communicate something, deliberately choosing some aspects and leaving out others.
Propaganda
a representation that has been designed to specifically influence an audience, normally to communicate a political message to an audience
False Conscience
A state of mind that audiences sometimes are in where they are not in touch with reality.
demographic
specific section of audience eg young, British male working class audiences
polarised nation
a country that has two extreme opposites of society that do not mix, and often clash
binary opposites
two very opposite things eg black / white or upper class / working class
social gulf
A large gap between groups in society
Americanisation
the increasing influence of American culture on other cultures
globalisation
the increased global connections between cultures around the world leading to less individual cultures and instead having one large culture across the globe
aspirational
Something that makes people “aspire” or “want” to be better or different than they are. For example, escapist films are seen as aspirational as audiences want to live like the main characters
identity
the elements that make up who we are
shared culture
shared identities, values and beliefs between members of the same community
national identity
shared feelings of identity between people from the same country
representation
the way something is shown
social realism
– a style of film marking which is designed to be “realistic” and gritty, often centred around the working class
mainstream
something that is considered to be popular
mass market
something that is considered to be popular
niche
something that is considered to be popular only to a small number of people or a certain type of person
commercial
something that is popular, and makes profit
target audience
the type of people who the programme or film is made for
working class
people who work for a living, who earn a limited amount of money, often in manual labour jobs
middle class
people who may or may not work for a living, who earn what is generally considered to be enough money to be comfortable, often in more senior jobs such as doctors or teachers
upper class
people who may not need to work for a living, who earn a high amount of money, who have senior positions in society eg MP’s, lords, ladies, kings etc
under class
people who are considered lower than working class, may be unemployed, students, pensioners, on benefits
escape
to leave reality and be in a fantasy world
entertainment
something designed to entertain, amuse and interest people
identification
the ability for people to recognise their own lives in a text
film industry
everything that is part of the businesses that make films eg film companies, audiences, directors, cinemas etc.. The film industry revolves around making money
film industries
Companies that make films
realistic
something that is truthful or “real”
unrealistic
something that is not truthful or “real”
fictional
something that is made up, not based on reality
