Nestle Metrics Flashcards
1
Q
Cost per Point (CPP)
A
Total Media Cost / Total GRP
2
Q
Actual Cost per Unit (CPU)
A
Measured Spend / Equiv. TV Units
3
Q
Gross Rating Point (GRP)
A
(Impressions / Universe) * 100 for %
4
Q
Cost per Equiv. Spot (CPS)
A
Net Net Spend / Equiv. Spots
5
Q
Cost per Mille (CPM)
A
(Spend / Impressions) * 1000
6
Q
Discount %
A
1 - (Net Net Spend / Rate Card)
7
Q
Cost per Click (CPC)
A
Spend / Clicks
8
Q
Cost per View (CPV)
A
Total Amount Spent / Total Measured Views
9
Q
Cost per Action (CPA)
A
Spend / Conversions
10
Q
Cost per Lead (CPL)
A
Total Amount Spent / Total Attributed Sales
11
Q
Cost per Engagement (CPE)
A
Total Amount Spent / Total Measured Engagements
12
Q
Cost per Install (CPI)
A
Total Amount Spent / Total Measured Installs
