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Media Metrics > Metrics > Flashcards

Metrics Flashcards

1
Q

Cost per Mille (CPM)

A

(Spend / Impressions) * 1000

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2
Q

Click-through-rate (CTR)

A

(Clicks / Impressions) * 100 for %

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3
Q

Cost per Click (CPC)

A

Spend / Clicks

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4
Q

Expansion Rate (ER)

A

(Expansions / Impressions) * 100 for %

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5
Q

Cost per Action (CPA)

A

Spend / Conversions

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6
Q

Conversion Rate (CR)

A

(Conversions / Impressions) * 100 for %

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7
Q

Click to Conversion (CTC)

A

(Conversions / Clicks) * 100 for %

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8
Q

Return on Investment (ROI)

A

(Revenue - Spend / Spend) * 100 for %

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9
Q

Return on Advertising Spend (ROAS)

A

Revenue / Spend

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10
Q

Avg. Frequency

A

Impressions / Unique Users

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11
Q

Cost per Point (CPP)

A

Total Media Cost / Total GRP

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12
Q

Gross Rating Point (GRP)

A

(Impressions / Gross Audience Size) * 100 for %

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13
Q

Target Rating Point (TRP)

A

(Impressions / Demo Audience Size) * 100 for %

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14
Q

Cost per Equiv. Spot (CPS)

A

Net Net Spend / Equiv. Spots

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15
Q

Cost per Equiv. GRP

A

Net Net Spend / Equiv. GRPs OR Budget / Ratings

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16
Q

Viewability Rate (VR)

A

(Viewable Impressions / Measurable Impressions) * 100 for %

17
Q

Viewable Cost per Mille (vCPM)

A

(Spend / Viewable Impressions) * 1000

18
Q

Lift

A

(Test - Control / Control) * 100 for %

19
Q

Incrementality

A

(Test - Control / Test) * 100 for %

20
Q

Discount %

A

1 - (Net Net Spend / Rate Card)

21
Q

Payfactor

A

Net Net Spend / Rate Card

22
Q

Media Inflation

A

((YonY change in revenue / YonY change in impacts) - 1) * 100

23
Q

Actual Cost per Unit (CPU)

A

Measured Spend / Equiv. TV Units

Media Metrics (2 decks)

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