Neo Marxism and the media

Question 1

Gramsci

Answer 1

argues hegemony uses the ideas and values the bourgeoisie are able to control the proletariat

Question 2

Althusser

Answer 2

argues ideological state apparatuses seek to induce the masses into false consciousness

Question 3

Glasgow Univeristy Media Group

Answer 3

• suggest that media content does support the interests of those who run the capitalist system but this is an unintended by-product of the social backgrounds of journalists

Question 4

What view do the GUMG suggest journalists have and why?

Answer 4

they calim journalists and broachcasters tend to believe in middle-of-the-road views because these are generally unthreatening and appeal to majority of their viewers.

Question 5

Findings of the sutton trust

Answer 5

of top 100 journalists in 2006, 54% were independently educated

Question 6

agenda setting

Answer 6

the showcasing of limited items within the media so that the audience has a fairly narrow ageda for discussion

Question 7

gatekeeping

Answer 7

the refusal to showcase items

Question 8

Philo

Answer 8

• the media only broadcast solutions to the crisis as presented by the 3 main political parties and the bankers themsleves whilst completely ignoring solutions for other avenues

Question 9

yelland

Answer 9

“All Murdoch’s editors go on a journey where they end agreeing with everything Murdoch says and often have the mantra: ‘what would Rupert think about this’ in their head”

Question 10

Stuart Hall

Answer 10

although dominat class will control the ideas with the media, they will never have total dominace and because of this, there is possibility that society could change

Question 11

News Value

Answer 11

present material which may seem critical to the dominant ideology, this will strike a cord with the audience attracting them to the media outlets and subsequently bosts profits for media owners