marxist views of ownerships and control of the media

Question 1

Miliband

Answer 1

“the media is the ‘new opium of the people’”

Question 2

Marcuse

Answer 2

Media is thrown to the workers/lower class to distract them from their low position in society

Question 3

how do marxists view media concentration?

Answer 3

media concentration is bad, increasing power to control the output of the media is being placed into fewer hands

Question 4

how do marxists view the ownership of the media?

Answer 4

Owners use the media to spread an ideology that benefits them and also churns out content that leave the working classes oblivious to their exploitation

Question 5

How does the marxist view differ from pluralism?

Answer 5

Marxists reject the pluralist view as they believe that the choice is very limited. The content of the media purely reflects the view of those dominant in society

Question 6

How would neophilacs criticise the marxist view?

Answer 6

the rise in new digital media, the internet and citizen journalism undermines the influence and control of media owners, giving more power to the masses

Question 7

How does Ofcom disprove the marxist theory?

Answer 7

Independent bodies (e.g ofcom) regulate the media, which shows changes are occuring

Question 8

Glasgow University Media Group

Answer 8

• suggest that media content does support the interests of those who run the capitalist system but this is an unintended by-product of the social backgrounds of journalists