Neil Patel. привлечение клиентов advanced customer acquisition

Question 1

cold prospects into happy customers. успех компании

Answer 1

proper sales proceess & place

Question 2

5-step sales process

Answer 2

1. Lead magnet
2. Tripwire
3. Core offer
4. Profit maximizers
5. Conversion sequence

Question 3

Lead magnet

Answer 3

1. something for free to exchange to e-mail

2. Irresistible offer with burning desire

Question 4

Tripwire

Answer 4

1. An irresistible, super-low-risk offer that converts prospects into BUYERS
2. PDF, video, piece of software, etc that tackles one problem and offers a single solution

Question 5

Core offer

Answer 5

the flagship product with tripwire from1 to 20% conversation

Question 6

Profit maximizers

Answer 6

1. pre-sale upsell
2. immediate 1 click upsell
3. post-sale upsells
4. cross sells
5. Slack adjuster
6. Recurring subscriptions

Question 7

Science behind upsells

Answer 7

1. Brain chemicals are released
2. Enter a rare state called Buy Mode
3. reward pathways

Question 8

Backend Webinar

Answer 8

1. ascend customers from low- to high-dollar sale

2. A webinar is the best tool to deliver value and sell

Question 9

Retargeting

Answer 9

!!

Question 10

iteration

Answer 10

always continue iterations and optimize

Question 11

optimize sales process

Answer 11

1. tracking and tweaking with tools
2. full process survey implementation
3. talking to leads and customers

Question 12

customer acquisition and scaling process

Answer 12

1. dont try to make demand, instead feed hungry market
2. strategic partnerships
3. doubleclick by google & facebook exchange
4. SEO
5. scaling process
6. marketing automation