Ncidq Developing And Presenting Design Concepts Flashcards
_________ should not be confused with style.
Design theory
A_________ is a way to direct design based on a system of beliefs or philosophy.
Design theory
Most fundamental beginning of design.
Design theory
What are 4 common ways design theories can be developed?
Historic precedent
Environmental design research
Functional needs
Theories of perception
____________ is design research that focuses on theories of the interaction between humans and their environment.
Environmental design research
The common approach to design theory that base current design on ideas and styles of the past.
Historic precedent.
Focus on old solutions that work for current problems rather than style.
Gstalt psychology
Humans innately perceive things as a whole so that what is perceived is complete and comprehensible.
________ is the design theory that places emphasis on providing simple rational design solutions to design problems without lots of decoration.
Functionalism
Design theory that uses scientific variables and/ or observation.
Environmental Design Research
4 grouping concepts that are frequently used in creating optical illusions. Part of the design theories of perception and Gestalt psychology.
Closure
Continuity
Simplicity
Figure-ground
Simultaneous contrast
Phenomenon in which the same color appears to change depending on the background color.
The concept of ______ states that humans perceive separate elements in a field as a ______
Grouping
Group
Several means in which humans visually group objects in a field.
Proximity
Similarity
Direction
Context
_________ is the tendency to perceive incomplete forms as complete.
Closure
________ is the tendency to see an object continuing in a straight path rather than making a sharp turn.
Continuity
x
__________ as part of Gstalt psychology states that. People prefer the simplest most stable organization of forms or the overall structure of elements in the visual field rather than individual parts
Simplicity