Navy Public Affairs Guide (Social Media) NAVSO P-5720.15 Flashcards
What is Social Media?
Social Media describes the different means by which people, enabled by digital communication technologies, connect with each other to share information and engage in conversations on topics of mutual interest. It is an umbrella term describing a variety of communication mediums and platforms including social networks, blogs, mobile applications, and others.
What are three obligations of Navy Public Affairs?
Provide timely and accurate information about the activities of our commands to the public, keep our sailors informed, and build relations with our communities.
What does SM allow us to do?
It allows us another means of sharing information with external and internal audiences, enables more symmetrical two-way communication with stakeholders, and also reaches out to offline and online communities.
What instruction discusses the use of Internet-based communities such as SM and provides guidelines for their use?
DODI 8550.01
Internet-based capabilities or IBC
All publicly accessible information capabilities and applications available across the Internet in locations no owned, operated or controlled by the DOD or the Feds. IBC include collaborative tools, such as social networking sites, SM, user-generated content, social software, email, IM, and discussion forums.
External office presences (OPs)
Official public affairs activities conducted on non-DOD sites on the Internet.
Official Use
Official uses of Internet based capabilities unrelated to PA are permitted; however, because these interactions are in a public venue you have to talk with PA and operations security staff first.
SECNAVINST 5720.44C Change 1
Provides policy for official and unofficial (personal) use of SM and for official content and administration Navy presences on SM.
No matter the SM platform, basic principles of transparency and authenticity should apply to your command’s communication
True
What is authenticity?
Your audience needs to know who you are or they won’t trust and form a relationship with you.
What is transparency?
Attempts to hide embarrassing information or avoid unpleasant topics will be ineffective and likely to draw more attention.
What is consistency?
Make regular posts, erratic participation doesn’t make people want to follow you.
What is listening?
Monitor conversations on SM and use them to your command’s advantage when formulating campaigns or SM strategies.
What is responsiveness?
In this two-way medium, answer questions, acknowledge concerns, thank people who offer suggestions. All of this helps build understanding.
What is a positive attitude?
SM users want to interact with people who help create solutions, not problems.
