Command Leadership Social Media Handbook (2012) Flashcards
What communication mediums (and platforms) are included in social media?
Social networks, blogs, mobile applications, and others
What is not allowed on Navy social media?
Graphic obscene explicit or racial comments or submissions, comments that are abusive hateful or intended to defame, advertisements or solicitations, or anything encouraging illegal activity
DODI 8550.01
Encourages the use of social media and provides guidelines
ALNAV 056/10 and ALNAV 057/10
Establish official guidelines for official use and unofficial use of social media
DTM 09026
Identifies social media as primarily a public affairs function therefore all public affairs regulations apply
What percentage of Americans use social networking?
Over 65%
How many pieces of content are shared on Facebook each week?
3.5 Billion
How many Americans watch a YouTube video daily?
1 in 4
How many internet users are in the U.S.?
245 Million
What percentage of active U.S. internet users access social media sites and blogs?
80%
Are individuals changing there preferences for how, when, and where they consume information and connect with organizations
True
Individuals prefer content presented in social formats including small resharable chunks
True
Social media provides a more direct and meaningful way of sharing information about your command and also expands your reach by allowing stakeholders to reshare information with their online connections
True
What are four benefits of communicating through social media?
Efficiency: Publish once and reach many
Direct: No third party, you and the user
Responsive: Feedback
Transparent: Build trust with audience
How do you avoid OPSEC violations?
Educate your Sailors on safe and effective social media use
The Navy encourages personnel to use social media to stay connected to loved ones
True
The Navy encourages service members to share their stories of service online with the American people
True
Personnel should identify themselves by rank and/or position when commenting on Navy matters online
True
Personnel should add a disclaimer that the opinions shared are their own
True
Copyright and trademark laws have to be upheld unless you have written permission to violate it from the copyright or trademark holder
True
What are the four things you should do to maintain OPSEC?
Protect information about families, understand security settings, keep classified and sensitive information safe, and if you’re unsure about a post don’t post
Classified and sensitive information includes?
Ship movements, deployments, personnel rosters, and weapons information
OPSEC breaches are often a result of error or ignorance
True
What are you supposed to do if you find an OPSEC breach?
Document and remove it, communicate with the person who posted it to let them know and communicate it more broadly so everyone knows
OPSEC Checklist
Identify personnel authorized to post to SM sites, make sure they are the only ones with access, establish procedures to ensure that all information posted is releasable, ensure all information posted is in accord with local PAGs and Navy regs, monitor your command’s SM sites for posts that violate OPSEC, conduct periodic training with Sailors and families on SM behavior
Known social media risks?
Impersonations, accidental geotagging, nonsecure privacy settings, posting sensitive material
What is the key to mitigating OSPEC risks?
Education
Social media has a strong organization hierarchy
False
Should I friend or follow those in my command?
Yes if your social media presence is professional
Is there a different code of conduct online?
Online and offline conduct should be the same
Does friending, following, or linking = endorsement?
Does not constitute endorsement, however posting content including retweeting could be viewed as endorsement unless there is a direct tie to your command (USSCM)
Using your rank or your job as a means of promoting yourself for personal benefit is not appropriate
True
Accepting compensation is against Navy regulations
True
If a non-government blog makes a request of you, you should treat it as a media request
True
You should coordinate media requests with your PAO for talking points and assistance in drafting your response
True
Who are the different audiences for Navy SM?
Sailors in your command, command leadership, family members, the local community, a broader DoD audience, congress, the American public
Part of setting up communication objectives includes what?
Deciding what your command’s primary audience is
What are examples of measurable communications objectives?
Inform Sailors and family members of news
Engage in a dialogue with local community to raise awareness and understanding
Achieve greater awareness and support for the mission among DoD community and congress to ensure future funding
Examples of content include?
Text, imagery, video, posters, and other forms of multimedia
What are some questions you need to ask before determining how and where to share content?
Is it relevant to the audience, will the audience find it interesting, will the content prompt your audience to take a desired action
What the official requirements for your command’s social media presence?
Have the CO or PAO approval, have a valid .mil email address, link to an official Navy website, include endorsement disclaimer text, establish criteria for posts if the site allows comments, identify the site as official, be unlocked and open to the public, be labeled as organization/government page on FB
