Command Leadership Social Media Handbook (2012)

Question 1

What communication mediums (and platforms) are included in social media?

Answer 1

Social networks, blogs, mobile applications, and others

Question 2

What is not allowed on Navy social media?

Answer 2

Graphic obscene explicit or racial comments or submissions, comments that are abusive hateful or intended to defame, advertisements or solicitations, or anything encouraging illegal activity

Question 3

DODI 8550.01

Answer 3

Encourages the use of social media and provides guidelines

Question 4

ALNAV 056/10 and ALNAV 057/10

Answer 4

Establish official guidelines for official use and unofficial use of social media

Question 5

DTM 09026

Answer 5

Identifies social media as primarily a public affairs function therefore all public affairs regulations apply

Question 6

What percentage of Americans use social networking?

Answer 6

Over 65%

Question 7

How many pieces of content are shared on Facebook each week?

Answer 7

3.5 Billion

Question 8

How many Americans watch a YouTube video daily?

Answer 8

1 in 4

Question 9

How many internet users are in the U.S.?

Answer 9

245 Million

Question 10

What percentage of active U.S. internet users access social media sites and blogs?

Answer 10

80%

Question 11

Are individuals changing there preferences for how, when, and where they consume information and connect with organizations

Answer 11

True

Question 12

Individuals prefer content presented in social formats including small resharable chunks

Answer 12

True

Question 13

Social media provides a more direct and meaningful way of sharing information about your command and also expands your reach by allowing stakeholders to reshare information with their online connections

Answer 13

True

Question 14

What are four benefits of communicating through social media?

Answer 14

Efficiency: Publish once and reach many
Direct: No third party, you and the user
Responsive: Feedback
Transparent: Build trust with audience

Question 15

How do you avoid OPSEC violations?

Answer 15

Educate your Sailors on safe and effective social media use

Question 16

The Navy encourages personnel to use social media to stay connected to loved ones

Answer 16

True

Question 17

The Navy encourages service members to share their stories of service online with the American people

Answer 17

True

Question 18

Personnel should identify themselves by rank and/or position when commenting on Navy matters online

Answer 18

True

Question 19

Personnel should add a disclaimer that the opinions shared are their own

Answer 19

True

Question 20

Copyright and trademark laws have to be upheld unless you have written permission to violate it from the copyright or trademark holder

Answer 20

True

Question 21

What are the four things you should do to maintain OPSEC?

Answer 21

Protect information about families, understand security settings, keep classified and sensitive information safe, and if you’re unsure about a post don’t post

Question 22

Classified and sensitive information includes?

Answer 22

Ship movements, deployments, personnel rosters, and weapons information

Question 23

OPSEC breaches are often a result of error or ignorance

Answer 23

True

Question 24

What are you supposed to do if you find an OPSEC breach?

Answer 24

Document and remove it, communicate with the person who posted it to let them know and communicate it more broadly so everyone knows

Question 25

OPSEC Checklist

Answer 25

Identify personnel authorized to post to SM sites, make sure they are the only ones with access, establish procedures to ensure that all information posted is releasable, ensure all information posted is in accord with local PAGs and Navy regs, monitor your command's SM sites for posts that violate OPSEC, conduct periodic training with Sailors and families on SM behavior

Question 26

Known social media risks?

Answer 26

Impersonations, accidental geotagging, nonsecure privacy settings, posting sensitive material

Question 27

What is the key to mitigating OSPEC risks?

Answer 27

Education

Question 28

Social media has a strong organization hierarchy

Answer 28

False

Question 29

Should I friend or follow those in my command?

Answer 29

Yes if your social media presence is professional

Question 30

Is there a different code of conduct online?

Answer 30

Online and offline conduct should be the same

Question 31

Does friending, following, or linking = endorsement?

Answer 31

Does not constitute endorsement, however posting content including retweeting could be viewed as endorsement unless there is a direct tie to your command (USSCM)

Question 32

Using your rank or your job as a means of promoting yourself for personal benefit is not appropriate

Answer 32

True

Question 33

Accepting compensation is against Navy regulations

Answer 33

True

Question 34

If a non-government blog makes a request of you, you should treat it as a media request

Answer 34

True

Question 35

You should coordinate media requests with your PAO for talking points and assistance in drafting your response

Answer 35

True

Question 36

Who are the different audiences for Navy SM?

Answer 36

Sailors in your command, command leadership, family members, the local community, a broader DoD audience, congress, the American public

Question 37

Part of setting up communication objectives includes what?

Answer 37

Deciding what your command's primary audience is

Question 38

What are examples of measurable communications objectives?

Answer 38

Inform Sailors and family members of news Engage in a dialogue with local community to raise awareness and understanding Achieve greater awareness and support for the mission among DoD community and congress to ensure future funding

Question 39

Examples of content include?

Answer 39

Text, imagery, video, posters, and other forms of multimedia

Question 40

What are some questions you need to ask before determining how and where to share content?

Answer 40

Is it relevant to the audience, will the audience find it interesting, will the content prompt your audience to take a desired action

Question 41

What the official requirements for your command's social media presence?

Answer 41

Have the CO or PAO approval, have a valid .mil email address, link to an official Navy website, include endorsement disclaimer text, establish criteria for posts if the site allows comments, identify the site as official, be unlocked and open to the public, be labeled as organization/government page on FB