Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Navy Social Media > Command Leadership Social Media Handbook (2012) > Flashcards

Command Leadership Social Media Handbook (2012) Flashcards

1
Q

What communication mediums (and platforms) are included in social media?

A

Social networks, blogs, mobile applications, and others

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is not allowed on Navy social media?

A

Graphic obscene explicit or racial comments or submissions, comments that are abusive hateful or intended to defame, advertisements or solicitations, or anything encouraging illegal activity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

DODI 8550.01

A

Encourages the use of social media and provides guidelines

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

ALNAV 056/10 and ALNAV 057/10

A

Establish official guidelines for official use and unofficial use of social media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

DTM 09026

A

Identifies social media as primarily a public affairs function therefore all public affairs regulations apply

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What percentage of Americans use social networking?

A

Over 65%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

How many pieces of content are shared on Facebook each week?

A

3.5 Billion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How many Americans watch a YouTube video daily?

A

1 in 4

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How many internet users are in the U.S.?

A

245 Million

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What percentage of active U.S. internet users access social media sites and blogs?

A

80%

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Are individuals changing there preferences for how, when, and where they consume information and connect with organizations

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Individuals prefer content presented in social formats including small resharable chunks

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Social media provides a more direct and meaningful way of sharing information about your command and also expands your reach by allowing stakeholders to reshare information with their online connections

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are four benefits of communicating through social media?

A

Efficiency: Publish once and reach many
Direct: No third party, you and the user
Responsive: Feedback
Transparent: Build trust with audience

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

How do you avoid OPSEC violations?

A

Educate your Sailors on safe and effective social media use

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

The Navy encourages personnel to use social media to stay connected to loved ones

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

The Navy encourages service members to share their stories of service online with the American people

A

True

18
Q

Personnel should identify themselves by rank and/or position when commenting on Navy matters online

A

True

19
Q

Personnel should add a disclaimer that the opinions shared are their own

A

True

20
Q

Copyright and trademark laws have to be upheld unless you have written permission to violate it from the copyright or trademark holder

A

True

21
Q

What are the four things you should do to maintain OPSEC?

A

Protect information about families, understand security settings, keep classified and sensitive information safe, and if you’re unsure about a post don’t post

22
Q

Classified and sensitive information includes?

A

Ship movements, deployments, personnel rosters, and weapons information

23
Q

OPSEC breaches are often a result of error or ignorance

A

True

24
Q

What are you supposed to do if you find an OPSEC breach?

A

Document and remove it, communicate with the person who posted it to let them know and communicate it more broadly so everyone knows

25
Q

OPSEC Checklist

A

Identify personnel authorized to post to SM sites, make sure they are the only ones with access, establish procedures to ensure that all information posted is releasable, ensure all information posted is in accord with local PAGs and Navy regs, monitor your command’s SM sites for posts that violate OPSEC, conduct periodic training with Sailors and families on SM behavior

26
Q

Known social media risks?

A

Impersonations, accidental geotagging, nonsecure privacy settings, posting sensitive material

27
Q

What is the key to mitigating OSPEC risks?

A

Education

28
Q

Social media has a strong organization hierarchy

A

False

29
Q

Should I friend or follow those in my command?

A

Yes if your social media presence is professional

30
Q

Is there a different code of conduct online?

A

Online and offline conduct should be the same

31
Q

Does friending, following, or linking = endorsement?

A

Does not constitute endorsement, however posting content including retweeting could be viewed as endorsement unless there is a direct tie to your command (USSCM)

32
Q

Using your rank or your job as a means of promoting yourself for personal benefit is not appropriate

A

True

33
Q

Accepting compensation is against Navy regulations

A

True

34
Q

If a non-government blog makes a request of you, you should treat it as a media request

A

True

35
Q

You should coordinate media requests with your PAO for talking points and assistance in drafting your response

A

True

36
Q

Who are the different audiences for Navy SM?

A

Sailors in your command, command leadership, family members, the local community, a broader DoD audience, congress, the American public

37
Q

Part of setting up communication objectives includes what?

A

Deciding what your command’s primary audience is

38
Q

What are examples of measurable communications objectives?

A

Inform Sailors and family members of news

Engage in a dialogue with local community to raise awareness and understanding

Achieve greater awareness and support for the mission among DoD community and congress to ensure future funding

39
Q

Examples of content include?

A

Text, imagery, video, posters, and other forms of multimedia

40
Q

What are some questions you need to ask before determining how and where to share content?

A

Is it relevant to the audience, will the audience find it interesting, will the content prompt your audience to take a desired action

41
Q

What the official requirements for your command’s social media presence?

A

Have the CO or PAO approval, have a valid .mil email address, link to an official Navy website, include endorsement disclaimer text, establish criteria for posts if the site allows comments, identify the site as official, be unlocked and open to the public, be labeled as organization/government page on FB

Navy Social Media (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions