Nature and locational factors

Question 1

what is the nature of the operations at Draytons Family Wines (7)

Answer 1

• Capital Intensive
• Family Owned
• Labour intensive
• Technological Sophisticated
• Fragmented industry
• Lifestyle Beverage
• Agricultural Enterprise

Question 2

why is Draytons Family Wines operations capital intensive (3)

Answer 2

• winery equipment only used for one month a year➝ rent it out to process other wineries fruit (during dead season)
• Expensive equipment, Crusher $60,000, Vertical press $80,000
• $2-3 million to set up a winery

Question 3

why is Draytons Family Wines operations family owned (4)

Answer 3

• Max Drayton (4th gen)(viticulturist),
• Greg Drayton (5th Gen(his son))(viticulturist),
• John Drayton(financial administrator)
• All descendants of Joseph Drayton, who opened the property in 1853 as a dairy farm

Question 4

why is Draytons Family Wines operations Labour intensive (2)

Answer 4

• 8 pruners take 3 months to do all the vines, by hand (electrical pruners to dangerous (cut of finger))
• Harvest time, 30 pickers

Question 5

why is Draytons Family Wines operations technologically sophisticated (3)

Answer 5

• fruit are pumped into destemmer crusher
• vertical press: uses an inflatable bladder to separate the juice from the skins to produce a better wine
• Fining agents: to make wine more clear (egg whites)

Question 6

why is Draytons Family Wines operations in a fragmented industry (1)

Answer 6

• the hunter valley is responsible for 3% of Australia’s wine industry, the number of boutiques operating in Australia is increasing

Question 7

why is Draytons Family Wines operations a lifestyle Beverage (1)

Answer 7

• Draytons serves at many venues for restaurants, weddings, and businesses

Question 8

why is Draytons Family Wines operations Agricultural Enterprise (1)

Answer 8

• operated on its 150 acres of vine

Question 9

Where is Drayton’s Family Wines located (2)

Answer 9

• 555 Oakley Creek Road, Pokolbin, Hunter Valley

- (33°S, 151°E)

Question 10

What are the Biophysical Factors affecting Drayton’s Family Wines

Answer 10

• Climatic and Atmospheric conditions
• Topography
• Water
• Soil

Question 11

how do Climatic and Atmospheric conditions affect Drayton’s Family Wines (3)

Answer 11

• quasi-mediterranean climate ➝ mild winter, dry summer (moister than standard,damaging fruit) ➝ allow grapes to grow (in the new world)

Question 12

how does Topography affect Drayton’s Family Wines (3)

Answer 12

• vines placed east to west to prevent soil erosion from rain, ➝ vines more affected by the sun ➝ cut less foliage

Question 13

how does Water affect Drayton’s Family Wines (3)

Answer 13

• Drayton’s apart of the Hunter wine Country Private Irrigation project (1999+) ➝ $10million project➝1000 megalitres in two dams (400/megalitre)

Question 14

how does Soil affect Drayton’s Family Wines

Answer 14

• soil planted on rich volcanic soil, very poor ➝ reduces fruit yield + increases quality (as “it stresses the vine”)

Question 15

What are the Human Factor affecting Drayton’s Family Wines

Answer 15

• Historical factors
• Economic/Socio-cultural factors
• Technological factors

Question 16

how do Historical factors affect Drayton’s Family Wines

Answer 16

• Land grant provided to John Drayton in 1853 for 80 acres

Question 17

how do Economic/Socio-cultural factors affect Drayton’s Family Wines (3)

Answer 17

• Large tourism industry in hunter valley for viticulture ➝ cellar door sales up to $1 million a year on average
• Lovedale lunch + end to end festival ➝ attract wine drinkers
• Coronavirus ➝ Cellar door sales down 89% + Internet / telephone orders up 86%

Question 18

how do Technological factors affect Drayton’s Family Wines

Answer 18

• vines irrigated by 12mm PVC pipes
• wine fermented in stainless steel vats
• destemmer and press machines to isolate the grape juice.