Linkages Flashcards
List some internal linkages at Drayton’s Family Wines (4)
- Greg Drayton (viticulturist)
- Edgar Vale( flying winemaker (vitner))
- Mark Wisman (Operations Manager)
- John Drayton (Financial manager)
what systems has Greg Drayton (viticulturist) implemented into Drayton’s family wines (3)
- ploughing
- copper sulfate solution
- “pinching the vines” (stressing)
what systems has Edgar Vale( flying winemaker (vitner)) implemented into Drayton’s family wines (2)
- Fining agents (egg whites)
- Implementing technology (wine pressers, steel vats, destemmer)
what systems has Mark Wisman (Operations Manager) implemented into Drayton’s family wines (3)
- The Cellar Door
- End to End festival
- Expansion into new markets (beer, chocolate)
what systems has John Drayton (Financial manager) implemented into Drayton’s family wines (1)
-pricing strategy: ‘quality over quantity,’ sell wine $1000-1200 per tonne of grapes
list some external linkages Drayton’s Family Wines has
- Expansion of Asian market, (China)
- Outsourcing goods for production
- Provide external services
What systems have been implemented to take advantage of the expansion of the Asian market (China). (4)
- expansion of the chinese middle class (higher disposable income)
- Implement ideas and preferences: red wines (tempranillo)(lucky colour) , cork bottles (show prestige)
- 90% of all exports are to China
- deal with Tenny Fong (chinese investor) help to break into chinese market under new brand name Drayton Fong (DF)
What systems have been implemented to take advantage of outsourcing goods for production.
- Wine bottles from “O-I glass”(owen and illinois) (USA)
- Corks from portugal
- Barrels from France and the USA
What systems have been implemented to take advantage of the demand for external services (3)
Adopt a vine program:
- allow community members to purchase vines ➝ participate in harvesting and pruning days
- $ 200/year ➝ customers design labels for their own wine ➝ increase sales of its goods.
- Sponsor: Jets, Knights,Westpac Helicopter ➝ boost goodwill, and generate good PR ➝ increase sales of goods
