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Media > Music Industry > Flashcards

Music Industry Flashcards

1
Q

Convergence

A

Technological: Hardware and software coming together across media.
Cross media: companies coming together across similar boundaries of production, distribution and consumption.

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2
Q

Distribution

A

Promoting music and getting it into shops, on the radio and downloaded for payment.

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3
Q

Production

A

The process of creating and recording music

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4
Q

Promotion and marketing.

A

An aspect of distribution that created interest in a media product.

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5
Q

Longtail

A

More niece music available.

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6
Q

Synergy

A

The interconnected marketing and distribution of related media products across s range of platforms and sectors.

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7
Q

Horizontal integration

A

Two companies coming together through merger.

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8
Q

Vertical integration

A

When a media company profits from all areas of production distribution and consumption

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9
Q

Exchange

A

How music products are given and recorded

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10
Q

Consumption

A

People buying CDs, downloading music, paying for live concerts and purchasing any related products

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