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Mass comm test 3 > Multiple Choice > Flashcards

Multiple Choice Flashcards

1
Q

Format wars occur when
A) radio stations with different programming formats compete for popularity
B) companies producing recording and playback devices in the same format compete for sales
C) companies selling specific types of recording and playback try to put competing companies with competing formats out of business
D) recording artists adopt the musical styles of other artists in an attempt to compete for fans.

A

C) companies selling specific types of recording and playback try to put competing companies with competing formats out of business

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2
Q 
The first recording of a human voice in 1877 was made with a device called a
	A)	Gramophone
	B)	Phonograph
	C)	Nickelodeon
	D)	Victrola
A

B) Phonograph

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3
Q

Record sales took a dip in the 1930s because
A) with financial problems, people had little money to buy records
B) public jukeboxes eliminated the public’s interest in having music at home
C) the advent of comedy and drama on radio caused people to lose interest in music
D) copyright laws made it difficult for artists to bring out new material

A

A) with financial problems, people had little money to buy records

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4
Q 
Which of the following means that tracks can be placed in the left or right speaker or in both speakers equally, enhancing the realism of recorded sound?
	A)	electric recording
	B)	stereophonic sound
	C)	high fidelity
	D)	digital recording
A

B) stereophonic sound

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5
Q

The practice of “covering” in the 1950s involved
A) white artists recording songs previously written and performed by black artists
B) white artists being coached to perform their material more in the style of black artists of the day
C) publishers covering their tracks so as not to reveal the amount of royalties artists should be paid
D) African American artists borrowing tunes from each other to record and perform

A

A) white artists recording songs previously written and performed by black artists

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6
Q 
In which recording format is sound information encoded in metal particles on film?
	A)	CDs
	B)	records
	C)	audio cassette
	D)	all of these
A

C) audio cassette

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7
Q

Artist and Repertoire Executives are
A) freelance talent that write the songs for the artists
B) responsible for keeping the artists happy
C) the talent scouts of the music business
D) consultants that decide the artist’s image

A

C) the talent scouts of the music business

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8
Q 
When the RIAA lost the legal battle to stop the manufacture of handheld digital recorders like the Rio, it cleared the way for
	A)	digital radio
	B)	the iPod
	C)	the portable CD player
	D)	all of these
A

B) the iPod

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9
Q

Hip-hop refers to
A) the backing music for Rap
B) rhyme over drumbeats
C) the rivalry between East coast and West coast rappers
D) the history of all black American culture

A

A) the backing music for Rap

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10
Q 
Recording artist royalties can come from
	A)	having their recordings played on radio
	B)	having their songs played on TV
	C)	legal downloads of their songs
	D)	all of these
A

C) legal downloads of their songs

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11
Q 
Who among the following oversees the making of a master tape, and adds creative input?
	A)	the recording artist
	B)	the engineer
	C)	the producer
	D)	the A&R executive
A

C) the producer

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12
Q

The Soundscan system is used to determine
A) which genre of music is most popular
B) how a recording is selling
C) how often a record is being played on radio
D) all of these

A

B) how a recording is selling

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13
Q 
Which of the following sets of two products participated in an audio format war?
	A)	78s vs. 45s and 33LPs
	B)	Wax vs. Vinyl
	C)	Cassettes vs. CDs
	D)	All of these
A

A) 78s vs. 45s and 33LPs

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14
Q

An independent label is any recording industry company
A) that signs and promotes garage band music
B) which is in search of independent artists
C) not owned by one of the major labels
D) which remains independent of a foreign buy-out

A

C) not owned by one of the major labels

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15
Q

Critics blame technology for fans’ lack of loyalty because
A) improved production techniques raise expectations
B) CDs and downloads encourage tune surfing
C) the cost of technology leaves fewer funds to pay artists
D) all of these

A

B) CDs and downloads encourage tune surfing

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16
Q

A limitation of the telegraph was that it could not
A) connect ships at sea
B) send messages to places where it was not feasible to run wires
C) carry human voices
D) all of these

A

D) ALL OF THESE: connect ships at sea, send messages to places where it was not feasible to run wires, carry human voices

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17
Q 
The first person to demonstrate that radio waves existed was
	A)	Thomas Edison
	B)	Alexander Graham Bell
	C)	Heinrich Hertz
	D)	Guglielmo Marconi
A

C) Heinrich Hertz

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18
Q 
In 1907, Lee De Forest invented the Audion, a vacuum tube, which was used to
	A)	send wireless telegraphy
	B)	pick up and amplify radio signals
	C)	measure electrical frequency
	D)	broadcast sound through wires
A

B) pick up and amplify radio signals

19
Q

The concept of toll broadcasting suggested the idea of
A) using radio for one person to talk to another person
B) having un-sponsored broadcast shows until advertising could be sold for that time
C) creating an audience for certain programs
D) providing people access to radio time by paying a fee.

A

D) providing people access to radio time by paying a fee.

20
Q

According to the text, network radio helped unify the country because it
A) influenced people to have the same political views
B) sold people the same products from coast to coast
C) provided a common type of cultural experience
D) made the stock values on radio companies go up

A

C) provided a common type of cultural experience

21
Q 
Which of the following established the Federal Radio Commission, to enforce laws about frequency use and require broadcasters to operate in the public's interest?
	A)	Radio Act of 1912
	B)	Radio Act of 1927
	C)	Communications Act of 1934
	D)	Telecommunications Act of 1996
A

B) Radio Act of 1927

22
Q

Many AM stations have adapted to the prominence of FM by
A) increasing their frequency quality
B) offering music that FM radio does not focus on
C) moving to all talk and all-news formats
D) all of these

A

C) moving to all talk and all-news formats

23
Q 
Which type of radio technology has an electronic waveform that represents the sound on a carrier wave?
	A)	digital
	B)	analog
	C)	satellite
	D)	HD
A

B) analog

24
Q

Radio formats pertain to
A) the way radio stations divide the day
B) the type of audience a station wants to appeal to
C) the type of material a station consistently broadcasts
D) the number of advertisements per hour a station plays

A

C) the type of material a station consistently broadcasts

25
Q 
Most radio programmers lay out their programming formula in what is known as a
	A)	daypart
	B)	blueprint
	C)	strategy
	D)	format clock
A

D) format clock

26
Q 
The largest radio group owner is
	A)	Cumulus
	B)	Clear Channel
	C)	Premiere Radio Networks
	D)	CBS Radio
A

B) Clear Channel

27
Q

Public radio in the U.S. consists of
A) radio stations devoted to the fine arts
B) stations owned and operated by the government
C) broadcast outlets that derive income from noncommercial sources
D) all of these

A

C) broadcast outlets that derive income from noncommercial sources

28
Q

Today, it is the radio DJ’s responsibility to
A) determine music playlists
B) establish the station’s format
C) find new talent at college radio stations
D) disguise the mechanical nature of the radio format

A

D) disguise the mechanical nature of the radio format

29
Q

Critics say that concentration of ownership in radio could lead to
A) conflict of interest
B) fewer voices debating issues of the day
C) abuse of power by large conglomerates
D) all of these

A

D) ALL OF THESE; conflict of interest, fewer voices debating issues of the day, abuse of power by larger conglomerates

30
Q

Pirate radio stations are those which
A) steal programming from other stations for rebroadcast
B) avoid censorship by hiding from the FCC
C) attempt to block out the signals of stations whose views they oppose
D) broadcast from outlets which uses higher power than is allowed

A

B) avoid censorship by hiding from the FCC

31
Q 
Who among the following sold the rights for his patent for television to RCA for one million dollars?
	A)	Vladimir Zworkin
	B)	Philo Farnsworth
	C)	David Sarnoff
	D)	Allen Dumont
A

B) Philo Farnsworth

32
Q

The growth of television was frozen in the early 1940s because
A) patent wars prevented further development
B) the war drained technological resources
C) the public was discouraged by lack of programming
D) no one had set technical standards

A

B) the war drained technological resources

33
Q

According to the text the “Golden Age of Television” was a time of high quality dramatic programming because
A) the poor economy prevented people from going to the theatre
B) television was competing with the excellent drama broadcast on radio
C) quality dramas were needed to attract the educated types of people who could afford to have TVs
D) the networks were able to acquire high quality dramatic films from Hollywood

A

C) quality dramas were needed to attract the educated types of people who could afford to have TVs

34
Q

Television affiliates are
A) local stations owned by a network
B) stations that have a contractual relationship with a network but are not owned by it
C) stations which all show similar programming as part of an agreement with each other
D) owners of local stations that are under contract with a network

A

B) stations that have a contractual relationship with a network but are not owned by it

35
Q 
Time shifting affected the public's viewing habits, with the development of
	A)	Daylight savings time
	B)	the DVR
	C)	the VCR
	D)	the VTR
A

C) the VCR

36
Q 
Time shifting affected the public's viewing habits, with the development of
	A)	Daylight savings time
	B)	the DVR
	C)	the VCR
	D)	the VTR
A

B) the DVR

37
Q

One effect of the introduction of television on society was that it
A) encouraged families to talk during prime-time
B) slowly created an obsession with sports among American males
C) gave people less information than they needed about political issues
D) increased the attention spans of little children

A

B) slowly created an obsession with sports among American males

38
Q

The Public Broadcasting Act of 1967 created
A) National Educational Television
B) The Carnegie Foundation
C) The Corporation for Public Broadcasting
D) The Public Broadcasting System

A

C) The Corporation for Public Broadcasting

39
Q

Direct broadcast satellite systems deliver
A) communications between satellites
B) satellites into space
C) television programming to individual homes
D) programming to space stations

A

C) television programming to individual homes

40
Q 
Which term refers to showing an off-network series program in the same time period five times a week?
	A)	original syndication
	B)	strip programming
	C)	syndicated rerun
	D)	program syndication
A

B) strip programming

41
Q

The term “rating” refers to
A) the percentage of homes in which the television is in use and tuned to a particular station
B) the percentage of all homes equipped with televisions that are tuned to a particular station and particular time
C) the popularity of a program in a particular demographic group, of those who watch TV at that time of day
D) the percentage of homes equipped with televisions that have their televisions on during that time of day

A

B) the percentage of all homes equipped with televisions that are tuned to a particular station and particular time

42
Q

Critics say that violence on television is bad for kids because
A) it ignores the real life results of violent action
B) it shows violent acts being punished with violence
C) it often depicts the ugly aftermath of violence to the human body
D) all of these

A

A) it ignores the real life results of violent action

43
Q

According to the text, compulsive television viewers
A) often fall asleep in front of the TV
B) are highly selective about the shows they watch
C) often complain about shows while they watch them
D) talk excessively about shows they like

A

C) often complain about shows while they watch them

Mass comm test 3 (3 decks)

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