Multimodality Flashcards
refers to the strategic use of two or more communication modes to make meaning
Multimodal
images, gestures, music, spoken, and written language are examples of ______?
Communication Modes
TRUE or FALSE
Multimodal text does not have to be always digital
TRUE
one that combines at least two or more modes of communication (words, sounds, actions, images) in a medium.
Multimodal Text
abstract or nonmaterial means of making meaning
Modes
Words, sounds, images, gestures, texture, and color are some examples of ______?
Modes
material forms that realize the modes
Media
computer screen, wall, clothing, paper, poem, a piece of wood, a photograph, and audio/video recording are examples of _______?
Media
TRUE or FALSE
There can be many modes in a medium
TRUE
TRUE or FALSE
To go multimodal is to converge different communication modes in a medium (e.g., poster or video) and take into consideration all the modes in constructing for or extracting meaning or the message from the text
TRUE
Analyzing multimodal texts necessitates additional literacies in what forms?
Visual literacy
Critical literacy
Multimodal literacy
refers to one’s ability to understand, interpret, and evaluate visual messages
Visual literacy
requires reading and filtering texts for certain agenda or learning purposes
Critical literacy
it encourages individuals to understand and question the ideas, attitudes, values, and beliefs of written texts, visual applications, and spoken words
Critical literacy
deals with comprehending varied means of knowledge representations and meaning-making
Multimodal literacy
To analyze and evaluate the texts, critical readers and viewers need basic knowledge of __________?
Semiotics
study of signs and symbols and its use and interpretation
Semiotics
can take the form of words, images, objects, sounds, odors, flavors, actions, or objects
Signs
Three types of signs or three ways you can signal your meanings to others
Icons
Indexes
Symbols
Stands for something that it imitates, replicates, simulates, and resembles.
Examples: drawings of all kinds, diagrams, photos, onomatopoeic words e.g. buzz
Iconic (Icon)
Stands for something that it points or relates to or indicates implicitly or explicitly.
Examples: the sight of smoke indicating fire; the dark clouds in the sky are a sign of impending rain; a person waving his or her hand is saying hello
Indexical (Index)
Does not resemble what it means in its form but by convention or agree
Examples: social symbols (rose, flags, etc.), language in general (letters, words punctuations), math symbols
Symbolic (Symbol)
Three levels in signifying or attributing meaning to sign
Denotation
Connotation
Ideology
Refers to the definitional, literal, descriptive identification of a sign (for linguistic signs, this refers to the meaning a dictionary attempts to provide).
E.g. Dog - an animal with four legs that barks
Denotation
Refers to the socio-cultural and personal associations (ideological, emotional, etc.) of the sign typically related to the interpreter’s class, age, gender, ethnicity, etc. Some are recognized within a culture (e.g., car in Western culture connotes virility or freedom).
Example: Dog - human’s best friend; loyal but may be dangerous for it bites
Connotation
Refers to a system of ideas or ideals, set of opinions, particular worldview, beliefs of groups or individuals, class, or culture, such as communism, capitalism, feminism, and conservatism.
Example: The Hammer and Sickle is the international symbol of the communist movement.
Ideology
refers to figurative language, such as simile, metaphor, irony, found in linguistic signs.
E.g. You are a dog. (a metaphor)
Rhetorical trope
pertains to allusions or references of the signs to texts from other sources, such as existing stories and characters in books found in films.
E.g. Achilles heel alludes to the Greek hero Achilles whose heel was the only vulnerable part of his body.
Intertextuality
COLOR
power, death, mystery, evil, elegance
Black
COLOR
purity, goodness, light
White
COLOR
danger, energy, power, passion, love, determination
Red
COLOR
trust, intelligence, wisdom, authority
Blue
COLOR
trust, intelligence, wisdom, authority
Yellow
COLOR
growth, harmony, freshness, fertility, safety, healing
Green
SHAPES
infinity, harmony, unity, perfection
Circle
SHAPES
progression, direction, purpose
Triangle
SHAPES
order, formality, security
Square, Rectangle
LINES
calm, quiet, relaxed
Horizontal
SHAPES
strong, rigid, stability
Vertical
FONTS
serious, traditional, delicate, beautiful, delicate, expensive, warm, old
Serif
FONTS
modern, streamlined, clean, cool, young
Sans Serif
