Creating Multimodal Presentations Flashcards
a communication piece that merges different communication modes in creating a message transmitted or presented through a medium or multimedia
Multimodal Presentation
TRUE or FALSE
Multimedia is not synonymous with multimodal
TRUE
4 Medium of Choice
Paper and Plastic
Digital media
Live media
Transmedia
(Medium of Choice)
books, comics, posters
Paper and Plastic
(Medium of Choice)
slide presentations, e-books, blogs, e-posters, web pages, social media sites, animations, films, video games
Digital media
(Medium of Choice)
a performance or an event
Live media
(Medium of Choice)
The story is told using multiple delivery channels through a combination of media platforms, such as magazines, films, web series, and video games woven as part of one story
Transmedia
Elements of a multimodal presentation
(LAVSG)
Language (oral and written)
Audio
Video (visual)
Space (spatial)
Gestures
Considerations in Creating Multimodal Presentation
- Purpose, Audience, Context, Genre, Stance, Medium (PACGSM)
- Design
- Technological tools to use
Basic Design Considerations
- Strong and catchy headline
- Relevant body
- Coherent graphics
- Right layout
- A call for action
Aim for short phrases that grab attention in just a glance. If a verbal headline is not needed in the case of video promotional texts, then a strong image is employed.
Strong and catchy headline
If details are needed, opt for brief lines that build up and relay the intended message and its purpose
Relevant body
All images, including the sound effects, must be related to the message and purpose of the text
Coherent graphics
If the multimodal text is on print, find your focus and create balance and contrast by using the white spaces (empty spaces that add emphasis to the headline or graphics)
Right layout
At times, a separate command on what the viewers must do is added, along with contact particulars, which are usually found at the bottom or end of the text.
A call for action
a brief message broadcast on radio or television and posted on social networking sites for the public interest
Public Service Announcement
Its intent is to modify public attitudes by raising awareness about specific issues
Public Service Announcement
aims to inform identified recipients, beneficiaries, prospective supporters, and the public about activities
Media Invitation
a planned series of newspaper articles, television interviews, etc. (video/audio) meant to realize a specific objective or a particular aim.
Media Campaign
