Multi Store Model

Question 1

Encoding for sensory memory (MSM)

Answer 1

A register for each modality: auditory, visual, haptic, olfactory, gustatory

Question 2

Encoding for short term memory (MSM)

Answer 2

acoustic
verbal

Question 3

Encoding for long term memory (MSM)

Answer 3

semantic
acoustic
verbal

Question 4

Mode of representation for sensory memory (MSM)

Answer 4

modality specific

Question 5

Mode of representation for short term memory (MSM)

Answer 5

acoustic
verbal

Question 6

Mode of representation for long term memory (MSM)

Answer 6

semantic
acoustic
verbal

Question 7

Storage duration of sensory memory (MSM)

Answer 7

visual - 200-500 milliseconds
echoic - 3-4 seconds

Question 8

Storage duration of short term memory (MSM)

Answer 8

15-30 seconds

Question 9

Storage duration of long term memory (MSM)

Answer 9

20 mins - lifetime

Question 10

Storage capacity of sensory memory (MSM)

Answer 10

unlimited but most decays

Question 11

Storage capacity of short term memory (MSM)

Answer 11

5-9 items

Question 12

Storage capacity of long term memory (MSM)

Answer 12

potentially unlimited

Question 13

Forgetting in the sensory memory (MSM)

Answer 13

decays if not transferred into STM

Question 14

Forgetting in the short term memory (MSM)

Answer 14

decays if not rehearsed or displaced

Question 15

Forgetting in the long term memory (MSM)

Answer 15

decay if not rehearsed

Question 16

Retrieval in the sensory memory (MSM)

Answer 16

Scanning

Question 17

Retrieval in the short term memory (MSM)

Answer 17

Rapid sequential scan of info

Question 18

Retrieval in the long term memory (MSM)

Answer 18

Largely semantic search

Question 19

Strengths of the Multi-Store Memory Model

Answer 19

Miller - he found that the STM could hold 5-9 items (Miller Magic Number 7) supports MSM

Blakemore - Clive Wearing had memory impairment. STM was intact but LTM was not. Supports that they are different sections

Question 20

Weaknesses of the Multi-Store Memory Model

Answer 20

Case of KC - After a motorcycle accident that caused memory loss, he could recall facts but not personal events. Suggests that the LTM has at least 2 stores

Case of KF - After a motorcycle accident KF had impaired STM for verbal info but the memory for visual info was unaffected. Suggests separate STM stores