Cognitive Research Methods Flashcards
What are experiments the only research method to do?
The only research method that detrmine cause and effect.
What is a lab experiment?
An experiment conducted in a controlled, artificial environment.
IV is manipulated
DV is measured
eg Baddeley
What is a field experiment?
An experiment that takes place in a natural setting.
IV is manipulated
DV is measured
eg Sherif et al - Robber’s Cave
Strengths of Lab experiments
Reliable - removes the potential for extraneous variables
Validity - Gives a level of control over variables to achieve a more scientific approach
Weaknesses of Lab experiments
Ecological Validity
Validity - Demand Characteristics
Validity - Experimenter Effects
Strengths of Field Experiments
Ecological validity
Validity - No demand characteristics
Weaknesses of Field Experiments
Reliability - extraneous variables
Ethics - No consent, right to withdraw
What is an independent variable?
A variable that is manipulated or changed by the researcher in order to demonstrate a difference between the experimental conditions.
What is a dependent variable?
A variable that is measured or the result of the experiment. Measure any changes that occur due to the IV.
Allows causality to be established (cause and effect)
What is operationalisation?
Stating exactly what the independent variable is and exactly what is measured by the dependent variable.
What does operationalisation increase within the experiment?
Objectivity
Reliability
What is a hypothesis?
A prediction of what will happen in the investigation based on previous knowledge, research or theory.
What is an experimental/alternative hypothesis?
What are the 2 types?
A prediction for which we know the likely outcome.
Directional
Non-Directional
What is a Directional (one-tailed) hypothesis?
A hypothesis when we are certain of a specific outcome.
Strong evidence to suggest the outcome may happen.
(eg Males will gain higher grades in the maths exam than females)
What is a Non-Directional (two-tailed) hypothesis?
A hypothesis when we are not certain of the specific outcome.
There are conflicting theories or a lack of relevant evidence.
(eg There will be a difference in maths exam grades between females and males)
What is a Null Hypothesis?
A default prediction (a researcher can fall back on)
When the difference or relationship is too small or insignificant to be due to anything other than chance variables.
(eg There will be no difference in the length of time spent purring by cats that are fed tinned food or dry food)
What is the aim of an experiment?
A general statement about what area or topic is being researched.
What is independent group design?
When the ppts are divided into groups and are only involved in one of the experimental conditions.