multi store memory

Question 1

what is a memory

Answer 1

an organisms ability to store, retain and recall information

Question 2

stages of memorry

Answer 2

encoding
storage
retrieval

Question 3

who created multi store

Answer 3

atkinson and shiffrin

suggested that memory is a process that passes through a number of ‘stores’ during the journey to long term.

Question 4

sensory register

Answer 4

encoded- iconic store (visual) and echoic store (acoustic)
limited duration of 250 milliseconds
unlimited capacity

Question 5

sensory register case study

Answer 5

walsh and thompson
iconic memory store has average duration of 500 milliseconds

crowder
found echoic store retains info for 2-3 seconds

supports they are different stores for each sense

Question 6

short term memory

Answer 6

encoding- acoustically (sound)
duration of 15-30 seconds
limited capacity of 7+-2

Question 7

short term memory case study

Answer 7

badley
gave participants two types of lists (acoustically similar and acoustically dissimilar) patients did worse on similar, found confusing, suggests information is coded accoring to sound as similar sounding info conflicts with another

Question 8

long term memory

Answer 8

encoding- semantically (through meaning)
duration is unlimited
capacity is unlimited

Question 9

long term memory case study

Answer 9

barick et al
participants required to identify schoolmates from yr book through either free recall or match photos to names. participants who left school within past 15 years were very accurate with photo recognition (90%) Older ones also good (70%) but not good with recall.

Question 10

evaluation

Answer 10

supporting study- Baddley, Bahrik, petersons
patient hm- stores are unitary- idographic data
rehearsal too simplifies ignores other factors like motivation