MSL Flashcards
Time you had to Establish Relationships
- New Role - Bridging gaps between sub specialty departments
- KP National Site Visit
- New role as Oncology Pharmacist - Working with providers and communication strategies
How do you approach establishing relationships
Maintaining relationships with key opinion leaders in the medical field requires a strategic and personalized approach. I believe in regular, meaningful communication to keep them updated on recent developments and research findings.
Understanding their interests and challenges is crucial. By providing tailored information and resources that address these areas, we can foster mutual respect and trust.
Face-to-face interactions at conferences or seminars are also important for relationship building. These engagements provide opportunities to discuss shared goals and collaborate on potential projects.
Lastly, acknowledging their contributions and inputs helps solidify our partnership. It’s about creating a symbiotic relationship where both parties benefit from each other’s expertise.”
Difficult KOL
Goal: Need to have the opportunity to show value
Problem: Difficult KOLs dont think they need added info from MSLs or already know the space since they are “experts in field”. Understand what is valuable to them
Task: Create opportunity to meet with them
- Provide value right out of the gate so you have opportunity again (be ready to go)
- Pre Call Planning - Have what you are going to say ready and be ready to say it
PRE CALL PLANNING
(difficult KOL prep)
- Know the person you are planning on seeing so you can build rapport (cite specific article and opinion about work):
-Their work
- Articles, etc - Provide value and understand what kind of information the KOL needs/wants/considers valuable
- Don’t Data Dump -> Tell a story
- Ask others in your network, commercial group, MSLs
- Don’t be afraid to be educated by the KOL (they are the expert), use this opportunity for discussion
- be prepared to show them something they may have already seen (anticipate questions to ask KOL)
How do you gather insights on your product and competitor products?
- Stay up to date on NCCN Guidelines, Congresses, HOPA, ASCO, Clinical Trial Updates
- Establish relationships on field from other KOLs and gather their insights on products
- Identify gaps and trends in tx
How would you develop strategy to implement within your region
- Start with collaboration with those already on the field
- Identify KOLs from academic institutions and community centers
- Use existing network to recognize/connect with existing KOLs
- Pre-Call Planning: understand what motivates the KOL, what brings value to the KOL
- Communicate with KOL and gather data ingishts on treatment
Describe a time you had to prioritize tasks to meet multiple deadlines
Example
1) Balancing Competing Priorities: Organizational Inititaives vs. Day to Day tasks
* prioritize Task
* Delegate
* Follow Up
Important to make sure task was completed accurately, needs met and follow up
Identify Now Problem, tomorrow problem and week problem
Describe your Strengths
Leadership
Strong Scientific Acumen
Communication Skills
Ability to collaborate
Credibility/Integrity
Situation with a difficult customer
- Initial Koester Experience
During a clinical trial, one physician was skeptical about the new treatment protocol. I understood his concern as it was a significant shift from conventional methods.
I initiated a meeting with him and presented relevant research data supporting the efficacy of this new approach. We also discussed potential patient benefits and addressed his concerns in-depth.
This open dialogue helped build trust and he agreed to try the new protocol. The outcome was positive, reinforcing the importance of effective communication and evidence-based discussions.”
- Patient Centric Examples
- Inflectra
What clinical experience do you have that can help you be successful as an MSL
- 10 years oncology experience
- Regional and National networking
- Understand treatment algorithms and gaps in care.
- Understand trends in care
- Side effect management and improving outcomes
- Understand how to drive organizational initiatives/objectives
Can you describe a situation you influenced someone and result
- Therapy plan pathway rollouts and communicating with providers
- Advocating for our department on specific initiatives
Have you ever convinced a provider to choose a specific product? How did you persuade them?
BTKI Conversion
Can you explain why you are interested in this particular disease area?
Why do you want to become an MSL? Have you always wanted to do this?
Individual:
* Personal Skills align with the role
* Strong scientific accumen: Love to speak to data and science
* Collaboration and Communication
* Frontline of novel therapeutics and emerging pathways
Organizational:
* Thrive in being in environment with dynamic team, like to work in environments with other high performers
* Gather insights to bring back to Medical Research & Strategy
* Collaboration with other Liaisons within field medical affairs: Diagnostic Regional Medical Liaisons, Medical Value Liaisons, Health Economics Outcome Research, Med Info
* Collaboration on Training Programs and other organizational objectives
How do you establish and maintain relationships?
- Get to know person professionally and personally
- ask others in network for insight
- Engage the person and actively listen
How do you analyze a clinical paper?
Understand:
- How the trial was structured.
- What it was comparing
- Randomization and heterogeneity
- limitations
- Bias
- Validity
- interpretation of results: Statistical significance
- Consideration of other events
Can you describe a project you were responsible for from start to finish
What are your short term and long term goals?
Three Strengths
- Go to reference
- KW feedback
- Primary Point of Contact for entire region
- Strong Scientific Acumen
- Hizentra
- BTKI conversion
- Communication/Collaboration
- DACARBAZINE shortage
Can you tell me about a Study you read and how would you improve its efficacy?
- Utilization of ADAPTIVE CLINICAL TRIAL DESIGNS
- adding/dropping doses
- increasing size or duration of trial
- enriching the population and having right targeted population
Provide an example of the time you provided medical professional with info that helped improve pt outcomes?
Mekinist/Tafinlar dosing