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Spring '23 > Mrts 1310 exam 2 > Flashcards

Mrts 1310 exam 2 Flashcards

1
Q

“Break” the Story

A

Coming up with each individual scene for that story and arranging those scenes in their proper order as they’ll appear in the script.

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2
Q

Alan Freed

A

First to play ‘race’ music- Black versions of early rock- to his mostly white audience

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3
Q

Amos ‘n’ Andy

A

Created and starred 2 white guys (Freeman Gosden ‘Amos’ and Charles Correll ‘Andy’) who performed blackface and characterized black people/dialect. Despite the racism of the show, it gave white ppl a glimpse into the lives of black ppl. Showed everyone that we all have the same basic needs and desires

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4
Q

Casey Kasem

A

Debuted the Top 40 format still used by radio stations today

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5
Q

CPB

A

Corporation for public broadcasting. The corporation that set up npr in 1970

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6
Q

Early radio technology

A

heavy equipment that was difficult to move

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7
Q

First African American radio star

A

Hattie McDaniel on the show Beulah

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8
Q

Hot Clock

A

A visual representation of an hour on a clock face. Each minute is categorized into something to be done at that time. There is where the types of songs will be played, along with commercial times, times for weather, traffic, sports etc. Also directs the host when to speak on-air

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9
Q

How a tv show gets made

A
  • Pre-production
    ○ Breaking the story, episodes go to dp and directors, the art department gets involved
    • Production
      ○ Schedule to the max, table read, camera blocking, shoot
    • Post-production
      ○ Editing, sound designing, vfx artists
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10
Q

How Streaming services make money/negotiate contracts

A

by selling advertising or with the subscription model; licensing deals; by determining what content viewers want o see and how long they are watching

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11
Q

most popular radio formats today

A

music, news and information, noncommercical

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12
Q

narrative tv genres

A

dramas, serial (soap operas and telenovelas), situation comedies (sitcoms), Miniseries

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13
Q

Network affiliate/agreement

A

Clearance, station compensation, right of refusal

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14
Q

Network key functions

A

communicate and share information and resources

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15
Q

Non-narrative tv genres

A

Variety shows, game and quiz shows, reality shows, sports, late night talk, news, public affairs

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16
Q

npr

A

national public radio

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17
Q

OTT

A

content that goes over the top of cable and satellite providers in favor of other streaming services

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18
Q

PBS

A

public broadcasting also created the public broadcasting service (PBS) in 1969

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19
Q

PEG

A

cable also provides space for local public access channels for the PUBLIC, EDUCATION, ANF GOVERNMENT channels ( i.e. the denton city channel)

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20
Q

Pilot season

A

Pilot season is a period of time every spring when the fate of roughly 75-100 tv shows are decided for the upcoming tv season

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21
Q

potted palm music

A

bc the studios were meant to look like ballrooms with potted plants such as palm trees

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22
Q

radio program director

A

who decides what music is played on the radio and when it gets played

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23
Q

radio post-war technical innovations

A

transistor radio and vinyl records

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24
Q

radio programming after WWII

A

tv was taking over, so they switched to music formatting- specializing in certain types of music; started being everywhere, handheld radios, radios in cars

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25
Q

radio show genres

A

Comedies, soap operas, dramas, quiz shows, and children’s programming

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26
Q

reverse compensation

A

the station may receive several thousand dollars per hour to air certain shows from the network, or may have to pay the network just to air a popular show

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27
Q

rise of top 40 format

A

Dick Clark, a radio DJ, crossed over into television with American Bandstand, with spotlight performers singing their hits in front of dancing teens. the show started in Philadelphia in 1952, underwent changes, and ran through 1989

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28
Q

Rock n Roll effects

A

Rock n Roll fans tuned to radio stations to hear their favorite music, as those popped to the style tried to keep the music off the airwaves and out of record stores. Anti-Rock n Roll rallies and record burning events were held, making the headlines in newspapers. this mad young ppl love the music even more

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29
Q

selecting a radio format depends on…

A

budget, local audience characteristics and size, the number and strength of competing stations, potential ad revenue

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30
Q

syndication

A

the distribution to local tv stations, cable networks, and streaming services. Local tv station affiliates and independent stations who are not affiliated with a network depend on syndicated shows to fill their airtime and build Advertising

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31
Q

first- run syndication

A

not designed for prime-time network airing;
usually slotted for mornings, afternoons, and early evening slots
ie jeopardy, eleen, judge Judy, Maury

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32
Q

off-network syndication

A

once they are still shown as regular scheduled programming on one of the broadcast netoworks
ie. big bang theory, family guy, black ish, modern family

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33
Q

Todd Storz

A

realized that there were 40 popular songs young ppl were buying and decided to boost stations buy focusing on those 40 songs. thus creating the top 40 format that is still in use today

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34
Q

tv prime- time

A

a traditional source of off-network syndication, online and foreign syndication, and mobile media sales

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35
Q

Stripping (tv programming strategy)

A

schedule episodes of a show on different days of the week

36
Q

anchoring (tv programming strategy)

A

begin primetime with a strong program- the anchor show

37
Q

tent poling (tv programming strategy)

A

schedule a strong show after a weak/new show and the right before a new/weak show

38
Q

hammocking (tv programming strategy)

A

a weak show is sandwiched between two strong shows;
during premiere weeks, a new series may be aired on several nights

39
Q

Lead in (tv programming strategy)

A

a strong show is ahead of a new/weaker show to boost the ratings

40
Q

lead out (tv programming strategy)

A

low rated show is scheduled right after a popular show, hoping audience will stay

41
Q

bridging (tv programming strategy)

A

used mainly by cable and premium cable channels;
stat/stop programming at non-traditional times

42
Q

seamless programming (tv programming strategy)

A

one show immediately follows another without a commercial to break up; doesn’t show full or any beginning or ending credits, uses split screen to show both

43
Q

countering (tv programming strategy)

A

also known as a counter programming; offering a clear alternative strong competitior

44
Q

blunting (tv programming strategy)

A

offering an almost identical show opposite a competitor; head to head programming

45
Q

stunting (tv programming strategy)

A

pull a special ‘stunt’ during sweeps;
may add a ‘special’;
add guest stars;
change programming at the last minute

46
Q

supersizing (tv programming strategy)

A

type of stunting used for sweeps;
pull weeks shows off, extend length of hits- creates a special;
sometimes a big surprise is promoted;
seamless- eliminates breaks between strong shows

47
Q

rotating (tv programming strategy)

A

alternate weeks with the same series

48
Q

repetition (tv programming strategy)

A

used mainly by cable networks; schedule a movie to air several time during the same week or day

49
Q

doubling (tv programming strategy)

A

run more than one episode of a show back to back

50
Q

strip sampling (tv programming strategy)

A

new series on different nights during premiere weeks; horizontal stripping

51
Q

what kept radio viable

A

rock n roll

52
Q

who pays for programming and how

A

networks and production company’s pay. Once the show has aired on a network, it can be sold for syndication. networks buy the rights to the show, then make money selling commercial slots to advertisers

53
Q

ARPAnet

A

advanced research projects agency network; a communication system that would survive a nuclear attack

54
Q

bandwidth

A

the wider the bandwidth, the faster the speed and the larger the amount of information can flow

55
Q

CERN

A

European laboratory of particle physics

56
Q

cookies

A

remember pieces of information about a website you can vist. Can use information to advertise for things you like on other websites

57
Q

dark web

A

meant to be publicly accessible, but need a specific software that encrypts and anonymizes you (illicit stuff)

58
Q

Deep web

A

the stuff on the internet that you can’t bring up with google (private social media profiles, medical and scientific records)

59
Q

DNS

A

domain name system; assigns text based name to numerical IP address

60
Q

First Email

A

Sent from UCLA in 1969, was supposed to say login but just said ‘LO’

61
Q

HTML

A

Hypertext markup language; a programming language that lets users view a website in any order, simply by clicking button, links, or icons

62
Q

ICANN

A

coordinating the management of the technical elements of the DNS to ensure universal resolvability so that ll users of the internet can find all valid addresses

63
Q

internet

A

a worldwide network of computers, and is considered a mass medium, the way connect to each other in order to share information

64
Q

IP address

A

a unique address that identifies a device on the Internet or local network. IP stands for internet protocol

65
Q

ISP

A

internet service provider

66
Q

Napster

A

A platform that allowed people to illegally download songs an an mp3; the recording industry association of America got involved and sued over 260 ppl

67
Q

podcasting

A

it is estimated that there are one million podcasts, with 29 million episodes! over 50% of American homes are podcast fans!

68
Q

RSS

A

a web feed that allows users and applications to access updates to websites in a standardizes, computer-readable format

69
Q

second screening

A

watching a tv show on a service such as Netflix while also on a computer or mobile device texting with friends about the content, looking up information about the show, or engaging in the content in other ways

70
Q

SNS

A

social networking site

71
Q

TCP/IP

A

transmission control protocol/interent protocol
computers constructed with the different hardware schemes could communicate quickly and reliably

72
Q

Tim berners-lee (father of WWW)

A

was tired of how difficult and slow it was for computers to ‘talk’ to each other, so his spare time, he wrote code that would allow the computers of all types to exchange information. this code became the basis for the World Wide Web

73
Q

Top level domains

A
  1. google, 2. YouTube, 3. Facebook, 4. china search engine BaiDu, 5. wikipedia
74
Q

UGC

A

User-generated content; content that doesn’t have to adhere to the traditions fact-checks and verification used in traditional journalism; not verified info

75
Q

WWW

A

Metaphor, a big virtual city where we communicate with each other through web languages with browsers acting as out translators

76
Q

Ambient Awareness

A

Being aware of there other without being near them, having to ask anything from them

77
Q

BBS

A

Bulletin board system; created in late 70s, users could post messages/ read messages from others, early bbs allowed just one person to log on at a time,

78
Q

Citizen journalism advantages/disadvantages

A

blogs; it doesn’t not follow the standards that journalists have to/news on social media provides many opportunities for misinformation and “fake news”

79
Q

Differences between social networking and social media

A

social networking; web-based services, users create a profile within bounded system, users organize lists of other users to connect, users view and move across connections within the systems

80
Q

HTTP

A

hypertext transfer protocol is an application layer protocol in the internet protocol suite model for distributed, collaborative, hypermedia information systems

81
Q

Negative effects of social media

A

online hyperactivity weakens concentration and causes constant distraction; blamed for ‘dumbing down’ the news

82
Q

Nomophobia

A

fear of being without ones mobile device

83
Q

Online data collectors/problems/california soultion

A

google, Facebook, apple; stealing data; California

84
Q

RC

A

Internet relay chat; debuted in 1988, early form of instant messaging; first form of now-to-one real-time chat

85
Q

social media standards

A

publish user-generated content (UGC) on site accessible to others; UGC must show some create effort; UGC must be created outside professional routines and standards

86
Q

Fathers of internet

A

vern cerf and bob khan

Spring '23 (5 decks)

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