Motivation

Question 1

What are the 2 types of motivation theories

Answer 1

Psychoanalytical and Pyschological

Question 2

What type of motivation theory is where consumers may be unaware of their motives?

Answer 2

Psychoanalytical

Question 3

What type of Motivation occurs when a need is aroused that a consumer wishes to satisfy?

Answer 3

Pyschological

Question 4

What is Freud’s theory

Answer 4

Id - unconscious mind, immediate gratification, selfish
The superego - Represents ideas/ values of society
Ego - Represents the conscious mind . In between id and superego

Question 5

What was Jungs Psychoanalytical theory of motivation?

Answer 5

Unconscious divided into personal and collective unconscious (psychic inheritance)
Archetypes

Question 6

A consumer who likes the look of a real-fur jacket, but is reluctant to purchase it because of ethical reasons, is experiencing which form of motivational conflict?

Answer 6

Approach - Avoidance

Question 7

In relation to Freud’s work on motivation, which element of his concept seeks immediate gratification?

Answer 7

The id

Question 8

According to Jung which element of his work helps explain why people have an irrational fear of the dark?

Answer 8

Psychic Inheritance

Question 9

Definition of Involvement

Answer 9

The Pyschological outcome of motivation

Question 10

The strategy that marketers use to increase consumer involvement by letting them design aspects of the product is best termed

Answer 10

Mass customisation