MOTION (7) Flashcards
Refers to the representation of dynamic content, such as videos, animations, and interactive graphics, that provides visual and auditory information to the audience
Motion Information and Media
Involves the depiction of change over time, adding dynamic elements to static information
Temporal Variation
Utilizes both visual and auditory components to convey information and create an immersive experience
Visual Auditory elements
Can represent real-world events, fictional narratives, or abstract concepts through visual storytelling
Realism and Representation
Formats of motion media
•video
•animations
•interactive Graphics
Types of motion media
•movies
•Tv shows
•advertisement
•E-learning modules
Used to capture motion
Cameras
Software applications are used to edit and manipulate motion media
Computers
Historical footage and film archives serve as valuable sources for motion media projects
Archives and Libraries
Provides entertainment and allows people to relax and enjoy leisure time
Entertainment Value
Moving images can convey complex information more effectively than static visuals
Enhanced communication
Captivates viewers and holds their attention through dynamic visual and sound
Engagement
Storytelling elicits emotional responses from the audience
Emotional impact
Streaming and storing motion media files require sufficient bandwidth and storage capacity
Bandwidth and Storage
Motion media often requires specialized equipment and software for creation and playback
Technical Requirements
Producing high-quality motion can be expensive, especially for large-scale projects
Production Cost
Choose the type of motion media that best aligns with the desired outcome of message
Purposes
Select motion media formats suitable for the chosen medium and platform, such as Tv, online streaming or mobile devices
Medium and platform
Consider the preferences, demographics, and needs of the target audience when selecting motion media
Audience
Design principles of motion media
•balance
•contrast
•emphasis
•unity
Elements of motion media
•color
•composition
•typography
•animation
