Moscovici

Question 1

Moscovichi

Answer 1

1969

Question 2

Aim

Answer 2

To see whether a consistent minority of participants could influence a majority to get an incorrect answer in a colour perception test

Question 3

Procedure

Answer 3

I 172 participants were involved, six participants at a time where asked to estimate the colour of 36 slides are the slides were blue but of differing brightness two of the six participants were confederates there were two conditions
1 to Confederates called the slides in green on all trials
2 The Confederates called the Slade Green 24 times and blue 12 times

Question 4

Results

Answer 4

Participants in the consistent condition called the slides Green in 8.4% of the trials
Participants in the inconsistent condition can’t the slides are green and only 1.3% of the trials

Question 5

Conclusion

Answer 5

It is important that those in a minority behave consistently if they are to influence the majority, individual members of a minority must maintain a consistent viewpoint and there needs to be an agreement among the different members of the minority group, inconsistent minorities lack any real influence on majorities

Question 6

Evaluation

Answer 6

Lab setting is on like real life situations where minorities exert their influence, minorities must also avoid appearing rigidly inflexible