Mori And Arai

Question 1

Mori and Arai

Answer 1

2010

Question 2

Aim

Answer 2

Repeat asch’s study without the use of confederates

Question 3

Procedure

Answer 3

104 participants tested in groups of 4 at a time, 3 participants wore identical glasses with one wearing a different set causing them to observe a different comparison line. Participants then stated their answers publicly with the minority participants always going third. There were men and women in the study

Question 4

Results

Answer 4

For women only the findings matched asch’s research with them minority of new participants being swayed 4.41 times out of 12 trials on average. Male participants were not swayed by the majority view.

Question 5

Conclusions

Answer 5

Changes in conformity may have been due to cultural differences (current study done in Japan) and generational differences.

Question 6

Evaluation: strength

Answer 6

Use familiar people in the experimental groups as it is a more relevant experiment than if we confirm around strangers

Question 7

Evaluation: Weakness

Answer 7

Conducted in Japan so cannot be generalised to the whole population