Mori and Arai (2010)

Question 1

aim of mori and arai

Answer 1

to replicate Asch (1951) line comparison, without actors

Question 2

method of mori and arai

Answer 2

laboratory experiment - MORI technique

Question 3

what is the MORI technique

Answer 3

allows participants to view the same display but see different things through special glasses

Question 4

what is the benefit of a laboratory experiment?

Answer 4

good control over extraneous variables

Question 5

how many participants were involved in Mori and Arai?

Answer 5

104 Japanese students

Question 6

strengths of mori and arai

Answer 6

• laboratory experiment
• no gender bias
• no actors
• friendship groups

Question 7

weaknesses of mori and arai

Answer 7

• performed in conformist culture so hard to generalise