Factors affecting conformity

Question 1

what are the 4 individual factors affecting conformity?

Answer 1

1. gender
2. age
3. self esteem
4. skill

Question 2

what are the 4 situational factors affecting conformity

Answer 2

1. size of group
2. secrecy of response
3. strength of majority
4. difficulty of task

Question 3

relevant studies to gender

Answer 3

• Mori and Arai (2010)
• Eagly (1987)

Question 4

relevant studies for self esteem

Answer 4

Tainaka et al (2014)

Question 5

what is normative social influence?

Answer 5

when a person conforms to be accepted (the fear of being rejected from a group)

Question 6

what is informational social influence?

Answer 6

when a person conforms in order to gain knowledge (the fear of being wrong)

Question 7

relevant studies for secrecy of response

Answer 7

Asch variation (conformity dropped to 5.5% with secret response)

Question 8

relevant studies for group size

Answer 8

conformity rates of 32% with a majority of 3

Question 9

relevant studies for strength of majority

Answer 9

conformity rates were just 5% with the presence of an ally