More Shit Flashcards
1
Q
What is storytelling in marketing?
A
The practice of building a series of consistent narratives that help position your brand over time. The stories you tell centre around your clients, the problems you solve fro them, as well as your companies culture and experience.
2
Q
What is Advertising Standards Authority (ASA) ?
A
The ASA is an industry funded organisation supporting standards in advertising. They regulate adds and ensure they all reach basic rules.
3
Q
What is the Triple Bottom Line?
A
Evaluation of a business’s 3 P’s (Profit, People, Planet)
4
Q
A
