Market Research Methods Flashcards
What is Qualitative research?
Research that aims to gather and analyse non-numerical data in order to gain an understanding of individuals attitudes, beliefs and motivation etc.
What is a Focus Group?
A group interview involving a small number of demographically similar people or have other similar characteristics.
What is Data Analysis?
The process of inspecting, cleansing, transforming and modeling data with the goal of discovering useful information to support decision making.
What is Competitor analysis?
An assessment of the strengths and weaknesses of current and potential competitors. provides offensive and defensive strategic context to identify opportunities and threats.
Social Media
just remember this is one u retard
What is Mystery Shopping?
To measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.
