“More Is More” Article Flashcards
1
Q
What are the key points of the article more is more?
A
The article debates, whether the presence of more choices leads to a consumer, making an unsatisfactory or satisfactory choice
Once studies says less choices helps consumers feel more confident with their purchase
While another says that consumers would likely not purchase a good or service due to single option aversion (Presents the consumer with more options and put them in a take it or leave it situation)
