Branding Flashcards
1
Q
What are the three major criteria for effective logos and slogans?
A
Simplicity: Simple and concise, slogan slogan to increase professionalism
Memorability: It is and that allows you to remember your company the moment it is looked at
Relevance: How relevant it is to both your brand and your logo/slogan
2
Q
EXAMPLE??
A
EG. NIKE, Text symbolizes a task done correctly
Slogan: just do it, Easy to remember, as it tells you what to do and connects with the logo