Branding Flashcards

1
Q

What are the three major criteria for effective logos and slogans?

A

Simplicity: Simple and concise, slogan slogan to increase professionalism

Memorability: It is and that allows you to remember your company the moment it is looked at

Relevance: How relevant it is to both your brand and your logo/slogan

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2
Q

EXAMPLE??

A

EG. NIKE, Text symbolizes a task done correctly
Slogan: just do it, Easy to remember, as it tells you what to do and connects with the logo

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