Monopoly Flashcards
Types of market
Perfect comp
Monop comp
Oligopoly
Monopoly
Perfect comp
Very many firms
Unrestricted entry
Homogenous product
Price taker (horizontal curve )
At equilibrium Short run supernormal profits possible not long run P=mc S=mc All supernormal profits competed away
Production at minimum AC
No point advertising
Monopolistic competition
Many firms
Unrestricted entry
Differentiated product
Downward sloping but relatively elastic D curve
You
Oligopoly
Few firms
Restricted or completely blocked entry
Undifferentiated or differentiated product
Downward sloping Relatively inelastic (shape depends on reactions of rivals)
Monopoly
One firm
Restricted or completely blocked entry
Unique product
Downward sloping D curve more inelastic than oligopoly
Firm has considerable control over price
Profit up through MR=MC then the bit between AC and AR
Disadvantages of perfect comp
Insufficient profits for investment
Lack or product variety
Lack of competition over product design and speculation
Barriers to entry
Economies of scale Product differentiation and brand loyalty Lower costs for an established firm Ownership or control over outlets Legal restrictions Mergers and takeovers Aggressive tactics Intimidation
Ads and disads of monopoly
Dis
High prices / low output - short run and long run
Lack of incentive to innovate
X inefficiency
Advantages economies of scale
Profits can be used for investment
Promise of high profit encourage risk taking
Contestable markets
Low entry costs low exit costs
Hit and run comp
Collusion
Collective exercise of market power
Occurs when competition among firms is suppressed
Why collude
Effective collusion may increase seller profits and decrease buyer profits
Tacit and explicit
What is a cartel
Group of firms that suppress rivalry among themselves, coordinating prices and output levels to increase their joint profits
We call this Explicit collusion
Sanctions
Law is enforced by CMA (completion and markets authority )
Which can impose a fine of up to 10% of your turnover
On an individual level max penalty is 5 years imprisonment
Can also call for company directors to be disqualified