Monopolistic Competition Flashcards
Definition
A market structure where firms have many competitor’s, but sell similar but not identical products.
Short Run Equilibrium
One factor which is fixed
Long Run Equilibrium
All factors are variable
Demand Curve Explain SR
Large amount of firms selling similar but not identical products, the availability of substitutes means that the demand curve is elastic.
Determine Price/Quantity SR
The firms are profit maximisers therefore they produce where MR=MC and get a certain price when comparing it to the D=AR curve. Don’t produce more produce more total cost than revenue.
Short Run Explain
Compare price to ATC curve, the price is greater. Supernormal profits are made, box A,B,P,O.
Characteristics
High degree of competition
Similar but not identical product
Large number of small firms
Easy barriers to entry/exit
LR Equilibrium Definition
All factors are variable
LR Monopolistic
Supernormal profit (SNP) is an incentive. More firms, AR curve more elastic customers have more choice. Increased amount of firms compete away supernormal profit.
LR Profit Maximiser
Profit maximisers, loss in SNP, AR and MR shift to the left, more choice for consumers, reductions in AR, therefore MR same rate, move left until AR is tangential to the ATC.