Economies of Scale and Efficient Market Structures Flashcards
Internal EofS
Economies of scale that arise within the firm as a result of growth, resulting in lower long run average costs. Moves AC down.
External EofS
Economies of scale that arise from the growth of an industry and benefits firms within the industry, resulting in lower long run average costs. Moves AC down
Purchasing EofS
When firms buy in bulk they can pay less for per unit purchased.
Selling EofS
A larger firm can make better use of sales and distribution facilities. Cinema’s in advertising campaigns run costs over a large output (Marketing EofS)
Technical EofS
A larger firm would be able to buy more high-tech and efficient equipment. Small cinema unlikely to open a huge multiplex, due to it being financially not viable.
Financial EofS
Find it easier/cheaper to raise finance. More likely to give money to a large well known cinema and often charge ower interest, buyers of shares as well due to well known.
Managerial EofS
With large firms they have more specialisation of employers, unlike small chains where few workers have more tasks to complete.
Risk Bearing EofS
Greater output can get greater range of products, reducing the chance of a loss, should one product be a failure. Cinema, big firms won’t be affected if they show a poor film, significant for small firm.
Internal DofS
Diseconomies of scale experienced by a firm caused by its growth. Moves AC up
Effects of internal DofS
Can be hard to check production and large size with large tiers of management makes it difficult to make decision and respond to market conditions. Moves AC up
External DofS
Diseconomies of scale resulting from the growth of the industry affecting firms within the industry. Moves AC up
Effects of external DofS
Increased competition for resources driving up price, higher levels of pollution/traffic. Moves AC up.
Market Structure definition
Level of competition in a market
EffiMS Condition’s
Identical Product Many small buyers/sellers Firms price takers Perfect knowledge Free entry/exit
Competitive Market Efficiency SR
Lots of competition, requirement to keep costs low, minimise wastage of scarce resources. Short run price is equal to MC, allocative eff maximising consumer welfare.