Monopolistic Competition Flashcards
Characteristics
Many sellers
Product diff
Free entry
Monopolistic competition
Many firms sell products which are similar but not identical
Eg. Computer games
Monopolistic competitive firm in the SR
Sloping D curve thus follows monopolies profit max
Same as monopoly
Long run
If firms are making profit, new firms enter and the demand curves for the incumbent firms shift to the left
Making loses- old firms exit and demand curves of remaining firms shift to right
Bc of shifts=eventually finds LR equilibrium where P=ATC with zero profit
Welfare of society
Same as monopoly
The debate over advertising
-firms advertise to manipulate people’s tastes
-impedes competition
But provides info to consumers
Branding
The means by which a business creates an identity for itself and highlights the way in which it differs from its rivals