MOJO magazine analysis Flashcards
Target audience for MOJO magazines:
mainly middle- aged men
How might people identify with the MOJO magazine?
address readers fans so reinforces the reader’s sense of being a rock fan
aspirational models whom reader may identify with
reinforce the readers’ values of authenticity and passion associated with ‘classic rock’
How does the MOJO magazine offer entertainment?
- comedy, gossip, other free gigs, attractive visuals
- escape reality and delve into the world of stars, celebrities
How do MOJO magazines offer information?
gives information about rock music
Example of layout in magazines?
- cluttered and ordered layout
- asymmetrical/symmetrical
- use of distinctive layout
Examples of typography?
Serif/Sans Serif fonts
bold italics
Examples of colour in magazines?
saturated//tone
Examples of images in magazines?
misc-en-scene, camerawork
Use of Language in magazines?
formal/informal, direct mode of address/slang
What are the genre conventions in a MOJO magazine?
front cover dominated by a music artist
What might a cluttered layout connote?
informality, chaotic, plenty
What may an ordered layout connote?
formality, sophistications, tradition
What may saturated primary colours connote?
brightness, youthfulness, energy
What is the purpose of using a serif font?
tradition, formality, sophistication
What might formal language connote?
formality, objectivity, authority