MOJO magazine analysis Flashcards
Target audience for MOJO magazines:
mainly middle- aged men
How might people identify with the MOJO magazine?
address readers fans so reinforces the reader’s sense of being a rock fan
aspirational models whom reader may identify with
reinforce the readers’ values of authenticity and passion associated with ‘classic rock’
How does the MOJO magazine offer entertainment?
- comedy, gossip, other free gigs, attractive visuals
- escape reality and delve into the world of stars, celebrities
How do MOJO magazines offer information?
gives information about rock music
Example of layout in magazines?
- cluttered and ordered layout
- asymmetrical/symmetrical
- use of distinctive layout
Examples of typography?
Serif/Sans Serif fonts
bold italics
Examples of colour in magazines?
saturated//tone
Examples of images in magazines?
misc-en-scene, camerawork
Use of Language in magazines?
formal/informal, direct mode of address/slang
What are the genre conventions in a MOJO magazine?
front cover dominated by a music artist
What might a cluttered layout connote?
informality, chaotic, plenty
What may an ordered layout connote?
formality, sophistications, tradition
What may saturated primary colours connote?
brightness, youthfulness, energy
What is the purpose of using a serif font?
tradition, formality, sophistication
What might formal language connote?
formality, objectivity, authority
Describe the layout of the MOJO magazine?
ordered content, cover lines aligned but some elements break the order
What font do MOJO magazines use for the masthead and cover line?
sans serif font
Describe the colour used in MOJO magazines?
bright colour palette, red ,white and yellow
Describe hoe the image in presented in a MOJO magazine?
main image is in the centre of the from page emphasising their faces
What genre conventions are displayed in the MOJO magazine?
main image is dominated by musicians
reflects ‘classic rock’
addresses readers as fans of classic rock
Example of a stereotypical representation in the MOJO magazine?
young, white men are framed in the centre of the image to fit the stereotype of tock musicians
Which social groups are under-represented?
women and other ethnic musicians are represented
How do the representations reflect the social context?
dominance of celebrity culture in society
Who is MOJO magazine published by?
Bauer Media
What is a commercial magazine?
magazine’s sole purpose is to create revenue
What is Globalisation?
institution increasingly operate in a much wider scale
How do magazines make money?
sponsored content
product placement
circulation price
advertisement
How has the internet impacted Bauer Media?
print media is failing
How has Bauer Media diversified its content?
owning websites, radio stations, music TV Chanels
What platforms is the MOJO magazine available?
computer, tablet, smartphone, kindle
