MOJO magazine analysis Flashcards

1
Q

Target audience for MOJO magazines:

A

mainly middle- aged men

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

How might people identify with the MOJO magazine?

A

address readers fans so reinforces the reader’s sense of being a rock fan

aspirational models whom reader may identify with

reinforce the readers’ values of authenticity and passion associated with ‘classic rock’

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

How does the MOJO magazine offer entertainment?

A
  • comedy, gossip, other free gigs, attractive visuals
  • escape reality and delve into the world of stars, celebrities
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How do MOJO magazines offer information?

A

gives information about rock music

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Example of layout in magazines?

A
  • cluttered and ordered layout
  • asymmetrical/symmetrical
  • use of distinctive layout
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Examples of typography?

A

Serif/Sans Serif fonts
bold italics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Examples of colour in magazines?

A

saturated//tone

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Examples of images in magazines?

A

misc-en-scene, camerawork

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Use of Language in magazines?

A

formal/informal, direct mode of address/slang

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the genre conventions in a MOJO magazine?

A

front cover dominated by a music artist

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What might a cluttered layout connote?

A

informality, chaotic, plenty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What may an ordered layout connote?

A

formality, sophistications, tradition

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What may saturated primary colours connote?

A

brightness, youthfulness, energy

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is the purpose of using a serif font?

A

tradition, formality, sophistication

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What might formal language connote?

A

formality, objectivity, authority

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Describe the layout of the MOJO magazine?

A

ordered content, cover lines aligned but some elements break the order

17
Q

What font do MOJO magazines use for the masthead and cover line?

A

sans serif font

18
Q

Describe the colour used in MOJO magazines?

A

bright colour palette, red ,white and yellow

19
Q

Describe hoe the image in presented in a MOJO magazine?

A

main image is in the centre of the from page emphasising their faces

20
Q

What genre conventions are displayed in the MOJO magazine?

A

main image is dominated by musicians
reflects ‘classic rock’
addresses readers as fans of classic rock

21
Q

Example of a stereotypical representation in the MOJO magazine?

A

young, white men are framed in the centre of the image to fit the stereotype of tock musicians

22
Q

Which social groups are under-represented?

A

women and other ethnic musicians are represented

23
Q

How do the representations reflect the social context?

A

dominance of celebrity culture in society

24
Q

Who is MOJO magazine published by?

A

Bauer Media

25
Q

What is a commercial magazine?

A

magazine’s sole purpose is to create revenue

26
Q

What is Globalisation?

A

institution increasingly operate in a much wider scale

27
Q

How do magazines make money?

A

sponsored content
product placement
circulation price
advertisement

28
Q

How has the internet impacted Bauer Media?

A

print media is failing

29
Q

How has Bauer Media diversified its content?

A

owning websites, radio stations, music TV Chanels

30
Q

What platforms is the MOJO magazine available?

A

computer, tablet, smartphone, kindle