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MKT 401 Marketing II > Module B - Business to Business Marketing B.1 General Insights into B2B Marketing > Flashcards

Module B - Business to Business Marketing B.1 General Insights into B2B Marketing Flashcards

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MKT 401 Marketing II (15 decks)

Module A - Marketing Strategy A.1 Conceptual Foundations of Marketing Strategy

Module A - Marketing Strategy A.2 The Process of Strategy Development

Module A - Marketing Strategy A.3 Strategic Management of Innovations

Module B - Business to Business Marketing B.1 General Insights into B2B Marketing

Module B - Business to Business Marketing B.2 Hidden Champions

Module B - Business to Business Marketing B.3 The Marketing Mix in B2B Marketing

Module C - Business to Consumer Marketing C.1 Insights into Customer Behavior

Module C - Business to Consumer Marketing C.2 The Marketing Mix in B2C Marketing

Module C - Business to Consumer Marketing C.3 The Role of CRM

Module D - Services Marketing D.1 Marketing and Management of Services

Module D - Services Marketing D.2 The Marketing Mix in Service Marketing

Module E - International Marketing E.1 Introduction to International Marketing

Module E - International Marketing E.2 International Marketing Strategy

Module E - International Marketing E.3 The Marketing Mix in International Marketing

Module F - Digital Marketing

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